HOUSEWARES 100 CONTENTS
A showcase of the entries that achieved the highest acclaim, making it into the Best of the Best top 10. These products stand out for their innovation, design, and consumer appeal, representing the very best the housewares industry has to offer this year.
Our analysis of why these top products were selected and what their success tells us about current trends in the market. From consumer habits to emerging design preferences, this section explores the factors shaping product popularity today.
The rest of the entries that earned a place in the Housewares100, listed in order of votes received. This section celebrates the wide range of products making an impact across the industry, from crowd favorites to hidden gems that deserve recognition.
Group Sales Manager Dawn Tucker
dtucker@datateam.co.uk
Media Account Executive Morgan Borthwick-Hunter
MBorthwick-Hunter@datateam.co.uk
Editor Will McGill
WMcGill@datateam.co.uk
Artwork Editor Kirsty Hood
khood@datateam.co.uk
HOUSEWARES 100
October/November 2025
housewareslive.net
EDITOR’S COMMENT W
housewares community.
When we launched the Housewares100 earlier this year, we hoped it would become a meaningful celebration of the products that genuinely shape British homes. What we didn’t expect was the scale of the response. Thousands of votes poured in from every corner of the country,
professionals whose daily lives revolve around using, selecting, or selling housewares products. Their insight, experience, and expertise form the backbone of these results, and it’s what makes this list unlike any other in the market today. This isn’t a panel decision made behind closed doors; it’s the united voice of a diverse, knowledgeable industry. And make no mistake: being voted one of the UK’s top housewares
products is no small achievement. For brands, it brings a level of recognition that goes far beyond the trophy cabinet. It validates months - sometimes years - of design thinking, innovation, testing, Housewares100 badge now available for packaging and marketing, it gives winning products a powerful, credible endorsement that stands out instantly on shelves, online, and in-store displays. In this supplement, you’ll discover not only the full list of wellness, sustainability, design excellence, emotional connection, and solutions that genuinely make everyday life better. Across cookware, hydration, cleaning, small appliances and more, these winning products reveal the direction our industry is heading, and the opportunities retailers and buyers can leverage right now. It has been a privilege to watch this competition take shape, and an even greater privilege to showcase the products that have earned their place among the UK’s most loved and trusted. To all our your commitment to pushing this industry forward. And to our winners, congratulations. You’ve earned your moment.
Enjoy exploring the very best of British housewares, as chosen by the people who matter most.
October/November 2025
housewareslive.net
By Will McGill, Editor of Housewares Magazine
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