DIGITAL MARKETING
October/November 2025
housewareslive.net
Lights, camera, conversion
Video marketing has become a non-negotiable in 2025. With 89% of UK businesses using video content, understanding this shift is crucial for those who want to stay visible and relevant.
• Repurpose longer videos into short social clips, ads, and email content to maximise ROI.
Budgeting for video? Here’s Where to Start Video content doesn’t have to blow your budget. With strategic planning and the right tools or partners, even small brands can produce high- impact, professional videos. The key is planning smarter, not spending bigger.
Helpful Tips: • Batch-shoot multiple pieces of content in one day to save time and money. A production partner can simplify the process.
• Try remote video capture tools or animated explainers as cost effective alternatives.
• Use performance analytics to optimise your spend. Invest more in what’s already working.
For retailers, video isn’t just about advertising. From short TikToks and Instagram Reels showcasing the latest products, to YouTube explainers that answer customer questions, video content is driving footfall, building trust, and converting interest into sales. The numbers back this up: Shootday research shows 72% of shoppers prefer video over text when learning about products, while retailers competing in a crowded market, video is fast becoming the most effective way to stand out, connect with customers, and close more sales. But what’s really fuelling this momentum? Shootday unpacks why video works and how UK brands can do it well.
V Why now?
• Consumer behavior has shifted. Google reports that more people turn to video to learn, compare, and decide: from product reviews to brand day watching videos online. • Algorithms love video. Social platforms like Instagram, LinkedIn, and TikTok prioritise video content for reach and engagement. • It builds faster trust. Seeing a product in action or a founder speak on camera delivers credibility and emotional connection in seconds.
The power of format variety Video’s greatest strength lies in its versatility. Whether it’s a compelling brand narrative or a quick how-to guide, the format adapts to every stage of the customer journey. From capturing attention to sealing the deal, there’s a video style to match your goal.
Helpful Tips: • Use brand videos to drive top-of-funnel awareness. • Create how-to demos, product explainers, and case studies to nudge purchase decisions.
• Post behind-the-scenes clips or team culture videos to humanise your brand and foster loyalty.
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ideo marketing has become non-negotiable for retailers in 2025. With 89% of UK businesses already using video, it’s no longer a “nice to have” — it’s a core sales and marketing tool.
“There’s no question that video is the most effective format to communicate, especially in the UK where consumers spend an average But beyond screen time, video allows for authenticity. Whether it’s behind-the-scenes footage, customer testimonials, or short-form ads, the format builds trust faster than text or still images. That’s why even small businesses are seeing big returns when they invest in regular, well- produced video content. We’re seeing UK clients move away from polished, corporate videos in
favour of raw, story-driven formats. These resonate more with audiences who are tired of being ‘sold to’ and want realness. We also see video increasingly used across the customer journey, not just for ads, but for onboarding, customer support, and even recruitment. the next phase of growth, allowing UK brands to scale connection consistent, and always prioritise story over perfection. That’s where the magic is,” says Video Content Strategist, Serge Bejjani from Shootday.
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