BEST OF THE BEST
Octrober/November 2025
housewareslive.net
Scrub Daddy Disney Stitch
Scrub Daddy UK Ltd takes a playful spin on household cleaning with its Disney Stitch Scrub Daddy, earning a spot in the Housewares100 Best of the Best. This debut licensed collaboration pairs Scrub Daddy’s patented FlexTexture® material with the beloved Disney character Stitch, turning everyday chores into a fun and memorable activity for all ages. Designed to delight both cleaning enthusiasts and Disney fans, the special edition Scrub Daddy features a distinctive, collectible shape while delivering the brand’s signature performance. The FlexTexture® material adapts to water gentler cleaning — and is scratch-free on more than 20 surfaces. Dishwasher safe and odour-resistant, it combines practicality with playful design, making cleaning a joy rather than a chore. recognisable, it appeals to multiple shopper groups, from families to gift buyers. Its special edition status creates urgency and excitement, driving footfall, repeat visits, and social buzz, while adding a unique, fun twist to homecare ranges.
Good Food in Partnership with Tower – 10 Litre Oven and Basket Air Fryer - RKW Ltd
The Good Food in Partnership with Tower 10 Litre Oven and Basket Air Fryer has earned a place in the Housewares100 Best of the Best, combining over a century of Tower’s appliance expertise with BBC Good Food’sculinary authority. This innovative dual- sided air fryer offers home cooks unprecedented convenience, merging oven and air fryer functionality in a single compact unit. Featuring Vortx technology, it cooks food 30% faster using just a spoonful of oil, reducing fat content by up to 99% while delivering crispy, restaurant-quality results. The Sync and Match Cook functions allow simultaneous cooking on both sides, while Vizion viewing windows let users monitor meals without losing heat. Additional features like defrost, keep warm, and ten pre-set cooking modes make this appliance versatile and time-saving, perfect for preparing family-sized meals quickly and healthily. This appliance stands out by pairing trusted brand heritage with cutting-edge technology.
integrates seamlessly with Good Food’s recipe library, and supports healthier meal conscious, time-poor consumers seeking convenience, versatility, and proven quality from two respected British brands.
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