HOUSEWARES 100
BEST OF THE BEST
August/September 2025
housewareslive.net
October/November 2025
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Housewares100 Best of the Best 2025: Why these products captured the Nation’s votes
T
he Housewares100 Best of the Best highlights the UK’s most
qualities consumers, retailers, and industry insiders value most right now.
Understanding why these
products resonated can help retailers, department stores, and buyers stock the items that align with modern consumer expectations - those that combine practicality, design, health, and a little bit of delight.
Doing More with Less One of the strongest trends in 2025
is the demand for multi-functional, space-saving products. Modern UK homes are smaller, kitchens are compact, and consumers expect items that can perform multiple roles. Products that consolidate functionality into a single, well- designed unit are highly prized, and voters clearly recognised this in their selections. The OXO Good Grips Etched Box Grater with Removable Zester is a prime example. On the surface, it’s a grater — but OXO has elevated it into a complete food prep tool. With four ultra-sharp etched surfaces, a detachable zester, and a built-in measuring container with a lid, it combines zesting, grating, slicing, and storage in one compact design. For consumers, this eliminates the need for multiple gadgets; for retailers, it’s an easy sell as a “one-stop solution” for everyday cooking. Similarly, the mySpike demonstrates versatility across multiple cooking methods. Designed to work in ovens, air fryers, and barbecues, it comes in three sizes and even includes serving boards that transform the tool into a presentation piece. Its adaptability means it appeals to households of all sizes, making it a product that feels essential rather than optional. The Good Food in Partnership with Tower 10 Litre Oven and Basket
Air Fryer goes a step further with dual-compartment cooking. The Sync and Match Cook feature allows simultaneous preparation of multiple dishes, saving time and energy. In a world voters rewarded products that make daily life easier without compromising performance. For retailers, these products highlight a clear lesson: shoppers are increasingly looking for value through versatility, and items that combine multiple functions will always attract attention, votes, and repeat purchases.
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Health and wellness at the forefront Health-conscious living remains a central trend in UK homes.
Consumers are looking for ways to eat better, reduce waste, and maintain hygiene without adding complexity to their routines. Products that directly support these objectives are highly appealing, and the Best The Good Food Air Fryer epitomises this trend. Using just a spoonful of oil and advanced Vortx technology, it reduces fat content by up AQUAPHOR 3.8L Lago Jug with Maxfor+ Filter promotes healthier hydration by removing chlorine, heavy metals, and microplastics from tap water. These products appeal to households seeking convenience voters. trend, albeit in a more playful way. By making cleaning fun and engaging, it encourages consistent home hygiene — a subtle but important aspect of wellbeing. This shows that wellness doesn’t just and lifestyle products.
Retailers can capitalise on this by curating dedicated “wellness in the
of these products.
Premium design meets accessibility
2025 winners is the balance between premium design and practical accessibility. Consumers are increasingly design-conscious: a product that looks good on the countertop or table, tells a story, and performs reliably is more likely to earn a vote. But price matters, too — shoppers want these features without feeling they are paying exclusively for status. The Le Creuset 24cm Round Casserole in Volcanic embodies this perfectly. Nearly a century of heritage, iconic colour, and superior cast iron construction make it a product people trust and admire. It’s a statement piece that performs beautifully, appealing to both professional cooks and aspirational home chefs. The Viners Assure Knives combine safety-conscious design with high-quality stainless steel and soft-touch handles. Developed in partnership with the Let’s Be Blunt campaign, they address a real-world concern — knife safety — while maintaining everyday functionality. This mix of responsible design, performance, and storytelling clearly impressed voters. AdHoc’s Impact French Press and Pour Over Coffee Makers similarly
leverage design credibility. Made from mouth-blown, heat-resistant craft, ritual, and sensory experience in their coffee-making routines. These aren’t just functional tools — they are lifestyle pieces, elevating the morning ritual. For retailers, the takeaway is simple: design-driven products that
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