news news Bake Off effect hits Hobbyc raft
nation once again accor Bake Off fever has swep
Hobbycraft at the 90-strong chain
indicating that shoppers are heading to the kitchen to create their very own showstoppers.
arts and craft
Sales data shared by the fts retailer on
September 17 suggests cakes in particular are a popular
choice. Cake stand sales have risen by 34% on last year, with cake boards and cake boxes up 10% an d 18% respectively. Sales of cake pillars are up 16% while food colouring is up 18% and other baking
ding to t the
ft, with sales trends
ingredients are up 6%. Hobbycraft customer
director Katherine Peterson commented: “We have been captivated with this y [Channel 4 series] ‘Th British Bake Off’, so it
“We have a variety of
baking tools and storage boxes available, as well as the ingredients themselves. We have some offers
take inspiration from opportunities for peo are some great
across t he range, so there ple to
such Ready Steady Cook back on BBC One
offering a platformfor themto showcase their culinary prowess against the clock. Chefs signed up for the series so far includeMike Reid, Romy Gill, Akis Petretzikis, Ellis Barrie and Anna Haugh.
Cookery show ‘Ready Steady Cook’ is set to return to BBC One Daytime in 2020 with a
MasterChef’ finalist Ryla new host: ‘Celebrity
Clark-Neal.
The 20-part series will serve up fresh challenges to put the next generation of chefs through their culinary p aces,
n
The broadcaster said: ‘The show will reflect contemporary food themes fromcooking on budget to eating healthily, managing food waste and feeding the whole family - mirroring the changes in food and British cooking over the past decade.’
Acting head of BBC Daytime Carla-Maria Lawso n
commented: “’Ready Steady Cook’ is a celebration of the much loved BBC One Daytime show, reimagined for
contemporary Britain. The
premise of healthy, aspirational food being prepared against the clock will be familiar to the audience, as will the iconic red tomatoes and green peppers! This will be a series for the modern day, featuring a brigade of exciting new culinary talent - a nd with
‘CelebrityMasterChef’ finalist Rylan at the helm, a teatime treat for a whole new generation of vie wers.”
The Great Pottery Throw Downmoves to Channel 4 Pottery Throw Down’ with a
Channel 4 has commissioned a new series of ‘The Great Pottery Throw Down’ from Love Productions, the
producer of ‘The Great British Bake Off.’
TV and radio presenter
Melanie Sykes joins as host, taking over the role from Sarah Cox, alongside
returning judge andmaster potter Keith Brymer Jones (who is head of design at homeware companyMake International) an d new judge: the award-winning ceramicist Sue Pryke.
Ten 60-minute episodes will follow 12 home potters as they strive to creat e their
8 | housewaresl
livive.net most intricate and
imaginative work, before their pieces are assessed by the judging duo and a variety of well-known faces and experts fromthe world of pottery. Throughout the series, Keith, Sue and the guest judges will demonstrate specialist techniques and offer advice, ultimately deciding which potter
becomes Potter of theWeek - and which pottermust be sent home.
RichardMcKerrow, ceo and executive producer of Love Productions, noted: “We're delighted to be bringing back themuch-loved ‘The Great
•
HousewaresLive.net
whole new group of potters crafting a wide range of eye- catching creations especially grateful loyal viewers who campaigned for its Previously broad BBC2, ‘The Great P Throw Down’ will a
cast on return.”
ir next year ottery
on Channel 4 andMore4.
to all those .We are
ITV commissions John and Lisa
ITV Studios Daytime, the producer of ITV’s livemorning output, has announced a new commission for the ITV schedule: series three of the cookery series ‘John and Lisa’s Weekend Kitchen’.
The show returns later this year with 10 weekly hour-long episodes each Sunday morning including four Christmas and New Year themed episodes.
The broadcaster said: ‘In ‘John & Lisa’s Weekend Kitchen’ professional chef Joh n Torode and home cook Lisa Faulkner invite viewers into sharing thei
r inspiring ideas and simple yet their cosy on set kitchen,
Keith Brymer Jones
effective cooking techniques to create dishes which anyone can cook and everyone can share.’
HousewaresLive.net twitter •
twitter.com/Housewaresnewsresnews
r.com/Houseware /H September/October 20 1 9
’s great e Great ear’s
to see that our customers seemto also be getting in the baking spirit.
online searches fo reported a large in Hobbycraft has an iconic show.”
related products o website. Searches
crease in also
r baking
for icing are n its
up 62%, withmixing bowls up 20%, food colouring up 83% - and cake turntables up a staggering 267%.
Mason Cash collaborates with Bake Off 2017 finalist Kate Lyon
Ly
Mason Cash has teamed up with ‘The Great British Bake Off’ 2017 finalist Kate Lyon to develop a selection of ‘simple yet tasty recipes to excite the taste buds’ with the housewares brand’s newMason Cash & Homepride FredMixing Bowl.
Mason Cash said: ‘When we thought about creating these recipes, Kate Ly
Lyon sprung to
mind as the go-to person tomatch the fun and personality of theMason Cash &
Homepride FredMixing Bowl and the expert we wanted to work with.’
Kate has developed two recipes - Baked Doughnuts and Cherry Frangipane Pie - usi n g Homepride self raising flour and Homepride plain flour respectively. Step-by-step recipe tutorials starring Kate are available to view on theMason Cash website.
Exclusive competitions to win ‘some
fantastic goodies’ will also be running on the Mason Cash and Homepride socialmedia channels.
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