talking shop ta gnikl


huge array of other products to sit by them, including lots of speciali solve problems around t new Dry:Soon Drying Po


to dry clothes whatever the weather!”


The Pod works by quietly circulating hot air around clothes; the user hangs themon the vertical airer provided, fits the cover around them, and switches it on. The fan, built into the base of the pod, then gets to work at a constant 70°C temperature. According to Lakeland, ‘costing less than 14p per hour, it’smore cost efficient than a tumble d capacity belies its comp to nine hangers in one go’.


r,


act stature, holding up ryer, and its large


Meanwhile, Lakeland has launched a


partnership with QuietMark, aimed at ‘helping customersmake informed de ic sions about the appliances they purchase, and restore a little peace into their busy homes’.


QuietMark is the international approval


associated with programme award


the UK Noise Abatement Society


charitable


foundation It encourages


.


reduction within prioritise noise worldwide to companies


the design of


is a members-only club MyLakeland


appliances, and machines and everyday


find solutions to noise problems. It


d - which is a great way he home such as the st products to help


independently tests and assesses them, and then awards its seal of approval only to the quietest products in any category. Working in partnership with the Good


Housekeeping Institute (GHI), QuietMark tests sound levels at its own laboratories,


reproducing real-life conditions where possible, and reviews and validatesmanufacturers’ reports. It also considers performance: all Quiet Mark awarded productsmust score over 70/100 with the GHI to confirmthat the product performs well in its core function, while emitting low sound levels.


Consumers can find QuietMark awarded products such as kettles, coffeemachines, food processors, blenders and air fryers in Lakeland stores and on ne, wti h ht e retailer expecting the range of products available to grow.


li


Lakeland electrical buyer Carly Bullock said: “In a world that seems to constantlymove at a faster pace with increased demands upon us all, we recognise that everything we can do to help our customers keep their homes as calm and peaceful as possible is appreciated. As such, it’s important that our customers are able to easily identify the products that won’t add unnecessary noise to their homes, helping them tomake informed decisions about the appliances they purchase.


“The QuietMark award does exactly this, rewarding the products that work exceptionally well and are especially quiet, so that the tranquil sanctuaries we call home remain ju QuietMark founder andmanagin Poppy Szkiler added: “We all share the responsibility for the health of our next generation. QuietMark helps everyone


g director st that.”


Lakeland’s Quiet Mark Awarded 1.7L Blue Glow Mirrored Kettle (£49.99) has a mirrored finish when it’s turned off, but enough visibility to check the water level. When switched on, it glows a bright blue colour while it’s heat- ing. Constructed from stainless steel, plastic and mir- rored glass, the kettle has a 1.7 litre capacity.


collectively reconsider the oft ften excessive noise


levels of the technology we buy or bring to market and verify and profile new noise


ften forgotten tomake sure it is explored, protected and established, because sound deeply effects our wellness.


reduction s lo utions.W te s and for a value that is oft


“Unwanted noise is an invisible pollutant. It’s a big one to clean up and we can only do that as one. If we buy-quiet, design-quiet, understand- quiet, andmakemore quiet-time for ourselves to recharge properly, we will take a big burden off society.


Lakeland bids farewell to SammSwain S


ammSwain has left .


service at the housewares chain,most recently as buying & merchandising director.


ft Lakeland, following nearly 10 years of r.


The company said she hadmoved on to ‘take on a new challenge in the formof an exciting independent new business opportunity’. Lakeland has now appointed Steve Knights as an interimbuying & merchandising director Joining the business on August 12 Steve ‘has ensured a smooth transition of the role and will provide strong leadership to the wider buying team, prior to the recruitment of a permanent buying &merchandising director’.


,


Steve began his career initially in storemanagement and then progressed to various buying roles for Halfords. He has since held posts such as commercial director with Argos; global sourcing and value chain director for the Argos, Homebase and Habitat brands; and commercial director at Dunelm.


to Samma buying &m over the pa Lakeland’s


Commenting on Samm’s departure, Lakeland ceo Catherine Nunn said: “It’s been an incredibly difficult decision for Sammto leave, having thoroughly enjoyed her time at Lakeland, being instrumental in shaping product and customer-focused strategy and working tirelessly st two and a half years to implement this whilst leading the erchandising team.We havemuch for which we are grateful nd we willmiss her greatly.”


• Read ‘On Th September/October 2019 • HousewaresLive.net Houseware resLive.net twitter • m/ TheMove’ wive with Sa r.com/Houseware /H SammSwainwain on page 15 twitter.com/Housewaresnewsresnews housewareslivlive.net | 47


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