news news
Tefal launches Cake F actory camp aign media influencers, who all
Tefal is running an influencer campaign to promote its Cake Factory fromSeptember for threemonths.
Billed as the UK’s first and only precision cakemak which takes the guessw of baking, The Cake Factory features five automatic programmes and sets the
ork out er
temperature and cooking time, with the option to switch to manualmode for bakers looking formore contro l. It comes with accessories including PROFLEX silicone minimuffins and cakemoulds, a non-stick baking tray and metal grid.
Tefal said it has selected several high profile social
provide a high standard of
video content, to produce Cake Factory blogs and videos to be shared across their social channels, with Tefal acting as the sponsor. They will also be given a Cake Factory gift
ft pack
apron, set of scales, comprising an
cake stand and
Groupe SEB chalk board.
market ingmanager Caroline Ross said:
unique product that Factory is such a “The Tefal Cake
we wanted to find
consumer-led a suitable
Three more comp anies join BHETA market. Its retro looks in
signature creamplus a choice of contrast colours are quirky and distinctive, while its
functionality is attracting rave reviews fromboth consumers andmedia.’ This British
supplier is amember of the WEEE Distributor Take Scheme and the European Recycling Platform.
The Funky Iron Company,
Nedis and Domu are the latest companies to join the British Home Enhancement Trade Association (BHETA).
BHETA said: ‘The Funky Iron Company has combined form and function bringing a new concept steamiron to the
Nedis offers smart
electronic appliances for indoor or outdoor use.With over 35 years of experience andmore than 50,000 resellers throughout Europe (offline and online), the company’s range includes a variety of items fromheadphones and table
fans to smart LED bulbs and dash cams.
Manchester-based Domu
delivers products across home enhancement and improvement sect
ors as well home
as othermarkets such as beauty and lifestyle. Brands include Vonshef and Vonhaus, with appliances spanning food preparation, garden and DIY. BHETA chief operating
see such reinvigor design. It’s really e ideas and great ex
market.”
officerWill Jones commented: “We are seeingmore andmore innovative companies joining BHETA with fantastic product ecution and
ation in the xciting to
Emma Bridgwater supports The Royal British Legion
Ceramics company Emma Bridgewater is supporting The Royal British Legion with th e release of the Poppy half-pintmug. Eachmug is decorated in the Emma Bridgewater factory at Stoke-On-Trent in Staffordshire, with the sponge design applie d by hand.
The Royal British Legion is a charity that provides financial, social and emotional support tomembers and veterans of the British Armed Forces, their families and dependants.
Emma Bri dgewater said: “We ar e
immensely proud to produce a special poppy design for The Royal British Legion. The design is inspired by an archived pattern, and remains a personal favourite.
“Fromthe sale of eachmug, we willmake a £5 contribution to The Royal British Legion to help with the Legion’s vital work.We are so pleased and proud to have this
opportunity to show our deep appreciation for our armed services.”
5 years ago this month in Housewares Magazine…
marketing campaign to highlight its features and benefits. By organising this campaign, we will literally be proving that the Cake Factory really is ‘a piece of cake’ to use.”
septem er20 We’ve added a new Nest™ to the mix. x
ep embtem er2014
www.
..josephjoseph.com
Sourc
rce: HousewaresMagazine September 2014 re
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
