talking s poh talking The pop-up shop at Westfield White City Shopping Centre


“It’s an exciting new chapter” I ’st’ been a busy twomonths for Lakeland, with the aunch o a oya y card


s


scheme, a pop-up shop in London andmore… charities. Nationally, it supports Shelter, which


O


n August 16, Lakeland introduced its first ever loyalty club for customers, that off


ffers benefits when they shop with the housewares chain.


in any one of Lakeland’s Customers can sign u member of a free-to-j-join giving themthe opportu you’ to customers for sh


Lakeland website.


Upon joining, they receive a welcome pack with details of everything that the club has to offer and as a thank you for joining, they are given a 10% off voucher They will also be rewa


rded with regular offer for their next shop.


packs, containingmoney-off vouchers for use against an array of products fromLakeland’s range, which will be redeemable both in store and online.


Plus, every time customers identify


themselves asmember s when buying at a till in any UK Lakeland store o online at Lakeland.co.uk


post, Lakeland will give a percentage of their spend to its ‘Charity Pot’ on their behalf. Lakeland supports bo th local and national


46 | housewaresl livive.net


or ordering by phone or r placing an order


The initiative is the specialist retailer’s ‘thank opping with the brand, nity to become a


p by completing a form exclusive club.


67 stores or via the r,


helpsmillions of people every year struggling with bad housing or homelessness through its advice, support and legal services, and The Trussell Trust which aims to end hunger and poverty in the UK. It supports a nationwide network of food banks and provides emergency food and support.


Locally, Lakeland recently gave £10,000 in direct funding to The Lakes School, a co- educational secondary school and sixth form close to itsWindermere flagship store and head office, for a brand new home economics unit - and donated £1,000 worth of kitchenware for the students to use.


Members will also receive invitations to exclusive events such as sneak previews of new product launches, sales and in-store demonstrations.


In addition, Lakeland has linked up with some partner companies to create discounts and offers formembers Names includ e HelloFresh, Greatest British Gourmet Xperiences,


.


www.cottages.com, Hearstmagazine company (publisher of ‘Good Housekeeping’ and ‘Country Living’) and NakedWines.


Commenting on the launch, Lakeland head of • HousewaresLive.net HousewaresLive.net twitter • /H l f l lt


loyalty Steve Hoban said: “We’re incredibly excited to announce the launch ofmyLakeland. We’ve beenmeticulously planning the launch of the club and we’re over themoon that myLakeland will enable us to offer our loyal customers special treats and rewards in return for their custom. It’s an exciting new chapter in the Lakeland journey.”


Amonth later, on September 20, Lakeland celebrated the opening of its brand new pop-up shop atWestfieldWhite City Shopping Centre i n London.


The company said: ‘The location inWestfield White City, now the largest shopping centre in Europe, presents a great opportunity to engag e with existing customers by offering another shopping destination, as well as showcasing our best-selling ranges to new customers too.’ The shop, which carries1,600 products, will be open for around fourmonths.Whilst stocks last, customers can take advantage of a free gift with any purchase over £3 0.


Lakeland head of retail support Neil Piggot said: “We’re really looking forward to welcomin g customers to our new and excitingWestfield White City pop-up over the next fewmonths. There will bemany of our best sellers and a


twitter.com/Housewaresnewsresnews r.com/Houseware September/October 2019


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