comment comment


customers we get through the shop and online - and also via the B2B contract orders which we are starting to get.


How do youmarket and promote the business?


with the customer and n remember that socialm


bore them(but I'msure that too!).


Our website business


We are active on socialmedia - trying to keep it fresh and interesting whilst endeavouring to edia is a conversation ot just a platformto


is building but right I’mvery guilty of


now we don’t have the resources to pay for clicks, so we are building organically and steadily. Baby steps every day and all that…


What additional services do you provide? We will be bringing out a gift voucher [scheme] in the Autumn as we have had numerous requests for one.We also have a very


ft


infrequent newsletter - but this is onmy list of things we need to get a ton better at.We also want to start a TREACLE GEORGE supper club or something akin.


Where are you taking the business next? Right now, I’mvery happy concentrating on what we have here in Tetbury and online, and trying to build that slowly and well, and be as good as we can be here before looking further afield.


Socialmedia is a terrific leveller and great for


small businesses like ours, so I hope that we can really punch above our weight in the coming years.


Themix of shop/online/socialmedia is


fascinating and I’msure we can get a lot better at utilising these different elements.


“Socialmedia is a terrific lev ller and


businesses like ours” Where do you derive themost satisfaction?


businesses like


ours” all


I love seeing customers genuinely happy about buying something fromour store. T satisfying thing to date was when I


consumer walking past the shop saying: “Oh, they have a TREACLE GEORGE here.” I’msure theymistook us for someone else but I loved it all the same!


And where do you face the biggest challenges?


The biggest challenge ismargin and not getting sucked into a discount spiral.We have to push our quality and service, always.


MARK IVORYChairman &Managing Director ofMeyer Group at Bromborough inWirral RY On The Board


In the UK, our goal is to offer a ful service proposition. Our brands are with in-store support, digital campaigns, consumer advertising and PR. In addition, our customer service enables large trade


What’s’s your career background?


personal accessories with AT Cross, Hugo Boss and Essilor; and housewares withWaterford Wedgwood andMeyer Group.


I’mfortunate to have been involved in three consumer product sectors: FMCG [Fast-Moving Consumer Goods] with Cadbury Trebor; AT


Tell us a bit aboutMeyer Group.


Meyer is passionate about success in the kitchen. Our goal is to be the pioneer in kitchenware with brands bringing innovation, inspiration, great service and joy to every home. Our numerous wholly-owned factories around the world have developed andmanufactured many of the world’smost innovative cooking solutions, and continue to bring unique benefits that inspire consumers. Today we own factories in Thailand, China, Italy, Canada, North America and Latin America.


September/October 2019


fully backed l trade


shipments as well as single unit drop ships for trade partners and e-commerce platforms.We pride ourselves on great quality and innovation, so continually invest in R & D [Research & Development].


It is a lovely company which is still family owned and one which carries a true passion for cooking innovation in everything it does.


Wh t’sa ’s your working week like?


The variety ofmy working weekmakesmy job enormous fun. However,


r, the best part is when I


get to visit stores and see how consumers interact with our products and see whatmakes themtick.


What’s’s keeping you busy? • HousewaresLive.net


Houseware coo


The Next Big Thing in the kitchen!We have some really exciting category developments in kware, baking and SDA [Small Domestic


resLive.net twitter • r.com/Houseware m/ /H


Appliances] which we believe will change consumers’ expectations for these categories.


During your time in the housewares industry,y, what products and why?


I have been ver


y impressed with the Lock & have impressed youmost


Lock Eco storage range fromJWP. A great product concept.


P.


What’s’s the biggest challenge and opportunity facing housewares retailers?


experience, the create an exciti a customer for


Whether in-store or online, the ‘experience’ is what I believemakes the difference in retaining the future. Themore we can


more success we will have. ng and seamless shopping


What do you do to relax?


I attempt to keepmyself young by running. In July I ran the San Francisco HalfMarathon which was a first forme and a hugely enjoyable event. As withmany people I have spoken to, I find running very therapeutic and helps clear themind.


twitter.com/Housewaresnewsresnews housewareslivlive.net | 17


overheard a hemost


“Social media is a terrific le eller and great for smallgreat for sm


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