talking trade How timeless design contributes to sustainability

Mark Jonas, executive director –brand of LSA International, discusses the creative benefits of sustainability in design

emerging, companies are finding it a primary consideration in every design category, from soft furnishings and furniture to glassware. While a likely candidate for the most pressing concern of the 21st century, sustainability comes in various guises - it all depends on perspective. We talk about the environmental element of sustainability most frequently, but the creative benefits of sustainability in design are also important. For example, the movement towards sustainability in design has not only seen fabric houses start to use sustainable fibres in the manufacturing process, but also seek to preserve the industry itself by connecting new designers, workshops and factories to cultivate the next generation of creatives. Whether it’s inside or outside the design


industry, sustainability can run through the specific output of any business. Tech giants can gear their apps or other digital platforms to encourage consumer behaviour towards more sustainable buying patterns. Supermarkets and clothing retailers can consider the way the overarching notion of sustainability can inform their decisions regarding sourcing, labour and material usage. And as potentially aspirational, influential

ustainability has never been more significant to designers and retailers. Whether well-established or just

figures in the retail market, design companies can effectively demonstrate how a maxim of sustainability can yield timeless design items for the consumer to love and to use. The very nature of its creative, problem- solving essence means the design community is leading the way with initiatives that illustrate how the wider world can adapt and evolve. Creative innovation is no longer an exercise in gratuitous experimentation, but a necessity that our Earth depends upon. Investment in high quality, sustainable design pieces is something of a radical act in our fast- paced, intensely consumerist generation. Purchasing an item with the intention of using it over a lifetime is a highly committed transaction that has both moral and emotional consideration behind it. This is reflected in the handmade glassware

industry in particular. The artisanal dexterity of craft and the transformational potential of its raw material means that design in this sector can be highly experimental, pushing the boundaries of production. More specifically, mouthblown glass is one of the best possible vehicles for the execution of the refined and often striking shapes that can offer both aesthetic and utilitarian value to their owners over generations, without requiring updating or replacing.

Something only becomes ‘timeless’ if

consumers decide to keep purchasing it over many years. And once purchased, they continue to value, enjoy and keep it at the expense of purchasing another, similar item. Thus, in that way, a timeless item is sustainable - unlike those produced in the name of fast fashion, or the following of trends. At LSA International, the quality and unrivalled design of our glassware is something that truly resonates with buyers.

Centred around the concept of hydration and propagation, Canopy is a collection of sustainably manufactured products launched by LSA International in collaboration with the Eden Project. Each planter, vase or drinkware item is handmade from 100% recycled glass and is boxed in recycled, recyclable pack- aging printed with organic vegetable inks.

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