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news John Lewis opens in Cheltenham


Department store group John Lewis & Partners opened its 51st shop- at Cheltenham in Gloucestershire - on October 18. The retailer has invested about £23 million in building the 115,000sq ft branch at 123 High Street. Staffed by a 300-strong team, it stocks over 49,000 products from more than a thousand brands John Lewis & Partners has also


revealed details of three new experiences for customers to enjoy exclusively at its new store that promise to offer ‘the ultimate in bespoke shopping’: Private Shopping, The Shopping List and Get My Gifts.


Private Shopping customers can book out the whole shop for exclusive use after-hours, with a team of staff on hand. The Shopping List is John Lewis’ first foray into a full service personal shopping experience. Customers book an appointment, bring a list of what they’re looking for- and their own staff member will do the rest. Get My Gifts is a Christmas gifting service, providing a helping hand to those who want to find special festive gifts for their friends and families. Customers can book their own John Lewis ‘Gift Guru’ to help them tick off their Christmas Gift lists.


Tefal launches Ingenio campaign


The Private Shopping service


carries a minimum spend of £10,000, bookable in advance, while the other two services are free with no minimum spend. All three services are being exclusively trialled at John Lewis & Partners Cheltenham and can be booked in advance at the shop’s Experience Desk.


Stacey Solomon teams up with Prestige


Celebrity Stacey Solomon has partnered with Prestige to showcase how ‘the next generation of pressure cookers are set to be at the heart of modern family cooking’. The 28-year-old singer, TV


presenter and mum of two young boys, has teamed up with the cookware brand to show how its ‘new state-of-the-art pressure cookers work naturally, using only water, speeding up recipe times by two-thirds’. In a series of video clips, Stacey explains how to use the rebooted range of Prestige pressure cookers. And in a series of recipes aimed at time-pressured households, she demonstrates how the new Prestige pressure cooker collection (which starts from under £32) cooks meals in a third of the time.


Stacey said: “I’ll be showing busy people everywhere that pressure cookers are no longer scary. They are your new best friend in the kitchen, because they cook everything more quickly, from your spag bol staples to more exotic dishes. They use water to work, and what could be more natural than that? They also keep all the nutrients and taste in. That’s why I’ve teamed up with Prestige to showcase pressure cookers for the modern family with my exclusive recipes.”


Circulon puts pans through their paces


Cookware brand Circulon has revealed how it puts its pans to the test, to ensure they provide ‘a lifetime of cooking for home chefs’. Circulon said: ‘It can be easy to


make claims about the performance of cookware in the kitchen and we believe it’s time for cookware brands to stand up and be counted.’ In a collection of short films,


Circulon showcases the thousands of times that its pans are tested and how they compare against competitors’ products. Circulon’s pans go through an


intense thermal performance test, which demonstrates how they heat up to 20% faster than other brands with no ‘hot spots’. The pans’ non-stick performance is also put on trial with sticky foods and a fried egg test which, Circulon says, demonstrates that they are ’15 times more durable and last 20 times longer than the closest competitor when it comes to wear and tear’. Circulon added: ‘For the first


time, foodie fans everywhere will see for themselves the rigorous testing that takes place in our factories across the globe. For more than 30 years, Circulon


cookware has been crafted with its 3-layer Premium Total non-stick system of circles. This innovative, non-stick system is integral to every single Circulon product and truly sets it apart from other cookware brands.’ To see the Circulon pans in


action, watch the films at https://circulon.uk.com/pans-for-life.


Tefal has launched a high profile campaign designed to educate consumers on the benefits and features of its Ingenio cookware range. The digital media campaign, which runs


from October 1 to November 11, is filmed from the pan’s perspective, using a camera mounted Pancam. The promotion will be supported with in-


store point of sale material including bespoke packaging and leaflets taking inspiration from the film. A 25% money off promotion on all Ingenio ranges including Essential, Elegance, Expertise and Stainless Steel, plus accessories, will run throughout November. The Ingenio concept is built around the


cookware’s handles that attach and detach with one click. Tefal says this feature allows the user ‘to facilitate the most versatile means of cooking – from hob to oven to table – saving space when cooking, or when it’s time to put the pans away’.


Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM


Gift of the Year 2019 contest open for entries


The Gift of the Year 2019 competition is open for entries across 20 categories. Organised by the Giftware Association (GA), the annual awards programme closes on November 30. The winners will be announced on the first evening of Spring Fair (Sunday February 3). GA said: ‘The largest and most prestigious


product competition in the gift industry, Gift of the Year celebrates the best products that will be on the market in late 2018 and throughout 2019. We are already seeing some fantastic entries that are getting exposure through our social media and newsletters. ‘Winning and highly commended products


are featured in our Winners’ Brochure which is distributed at all major trade shows throughout the year, and to GA retailer members. ‘The top prize, courtesy of Autumn Fair, is a


free stand for the winner of the Judges’ Choice award – the winner among winners.’ Enter online at www.giftoftheyear.co.uk.


6 | housewareslive.net • HousewaresLive.net • twitter.com/Housewaresnews October/November 2018


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