NEWS


SkillFRIDGE SkillFacts and Statistics 729 media mentions during a two-year campaign: 10 310 337


is the total number of clippings during WorldSkills Kazan


is the total number of clippings during WorldSkills Kazan (22 – 27 August 2019)


National print / broadcast media


40 Regional media


Regional broadcast media


369 606


Is the total number of clippings from


Is the total number of clippings from the Team UK


announcement on 11 March 2019 to 3 September.


announcement on


Impressions during WorldSkills UK LIVE between 22 Oct – 22 Nov 2018 were:


Trade media 17,200,Li k dInkedIn LinkedIn 28,200, WorldSkill Campaign Stats 737


is the total number of clippings for the entire campaign to date (18 November 2017 – 3 September 2019). Please note more coverage still expected.


SkillFRIDGE Media Campaign SkillFRIDGE Media Campaign priinted ads printed ads


industry media editorial pieces


indus


74 90


7 d 90 1,30 , ndustry Pi www.acr-news.com stry media 1,308,202


140,5340,532 ,308,202


140,532 Digital Impressions DigitalIiDi it Impressions


industry Print mediaiid circulation


Print med diia 14,238 Saturday


Total: 70,005


45.51% Female October 2019 17 27,730 28,037 Thursday Friday 54.49% Male


Visitor Break down 2018 p


W ldSkill UK L


WorldSkills Participati


1.2 Instagram Instagram 586,000,Fb k Facebook Tweets on Twitter. million #chaosbrexit Trended 2nd in the UK behind listeners of Radio Heart Fm 5.5 million


Participation at WorldSkills UK Live:


s UK Live: on at


Visitor gender split:


split: lit FRIDGE: W orldSkills Campaign Social Media


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