Labelling Solutions

DataLase coding and marking technology helps increase supply chain efficiencies

develop safer workplaces by reducing interactions among workers, together with the increased demands on the supply chain, has seen companies rely more heavily on automated technology to assist with the real- time visibility of goods, employees and assets. In helping brands, manufacturers and


logistics businesses keep pace with this uplift in intensity, global coding and marking specialists, DataLase, has responded to the situation with its highly acclaimed Case Coding Solution. Enabling hard pressed supply chains to be responsive and flexible to consumer demand, the solution uses laser to provide a fast and highly efficient method of applying variable information, such as barcodes, date & lot codes, QR codes, graphics and sequential batch numbers, onto corrugated boxes and shelf ready packaging (SRP). Delivering high contrast, high quality, durable codes that do not smudge or rub off, laser technology means less product recall and rework required when delivered to the retail store and consistent product and

ith the unprecedented growth in food retail and e-commerce, fast- tracked by COVID-19, the need to

packaging traceability in transit, a prerequisite in the current environment. The technology can be applied at the

latest stage in the product supply chain, enabling the supply chain to be responsive and flexible to consumer demand without the additional waste and excessive SKUs this often brings. Each individual box can be printed according to language, regulatory, nutritional, brand or geographical needs, minimising packaging production, shipment and storage, therefore lowering the associated carbon footprint. SKU rationalisation brings multiple operational

and environmental benefits to a supply chain in its own right including, improved manufacturing efficiency thanks to reduced changeovers; reduced costs through better inventory management; reduced warehousing and logistics requirements due to more accurate planning and forecasting; ultimately, an improved bottom line due to a reduction in operational costs. “The use of laser rather than ink ensures

speed, consistency and reliability, maximises production line uptime and reduces potential pinch points,” said DataLase’s CSMO Paul Dustain. “Plus production capabilities are also boosted as the technology has been specially designed to minimise maintenance and servicing, thereby allowing goods to be delivered in the right quantities, to the right places and at the right time.” Laser technology has a positive impact on sustainability; by being a viable alternative to print labels, high-resolution inkjet and waxjet solutions, use of the technology eliminates unnecessary waste and single use plastics from the supply chain.

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July/ August 2020


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