Adhesive Applications


in the coming years. Bostik has launched Born2Bond, a new range of innovative engineering adhesives designed for ‘by-the-dot’ bonding in the high-tech electronics manufacturing sector. The range includes new, low-odour


formulations, which enable a more comfortable manufacturing environment, and low-blooming solutions. Blooming is the effect of adhesive being squeezed out between parts being assembled and causing staining. It is a critical factor to avoid for manufacturers of high-tech electronics and communication devices where miniaturization of parts is creating new design and manufacturing challenges. Polivio Goncalves, Bostik’s global market manager for Engineering Adhesives, says the instant engineering adhesives launched as the first in the range raise the bar for all- round performance: “Designers and manufacturers are facing critical challenges such as the need to minimise the effects of blooming and the need for a more adaptable and faster curing process, while meeting more demanding environmental and health and safety regulations. “Born2Bond will enable customers to

improve efficiencies, increase design opportunities and enhance sustainability, making it easier for them to manufacture better, safer and ever more innovative products.” Instant adhesives are used extensively in manufacturing, but with the launch of new, affordable MECA-based products in the first wave of the Born2Bond range, many of the principal challenges have been addressed. They retain the advantages of rapid strong

Adhesive manufacturer opens new office in South Africa

network spanning three warehouses across the country to support its ambitious growth plans in the region. Led by South Africa Business Manager

H 12

Ronald Prinsloo, the new H.B. Fuller entity will offer customers local adhesive expertise and a globally-connected team with deep industry knowledge spanning the 28 market segments served by the company. Ronald Prinsloo and his highly skilled team

will draw on H.B. Fuller's global network capabilities and technical centers, especially in Europe, India, Middle East and Africa (EIMEA),

July/ August 2020

.B. Fuller has announced the opening of a new business office in Johannesburg, South Africa, and a

to better serve customers in close proximity to where they operate by supporting sales in local currency, offering ex-stock deliveries and providing technical service. The new commercial organization aims to rapidly grow H.B. Fuller's share of the substantial, local market for adhesives, leveraging their significant combined experience to increase the company's share of a potential €100 million per year market1. "We believe our in-depth understanding

of specific customer needs and local market requirements, together with H.B. Fuller's high-quality solutions, technologies and research capabilities, means we're ideally placed to meet

increasing demand for adhesives in South Africa," says Ronald Prinsloo. "This fits with our overall strategy to build on our success around the globe and expand our business footprint in key market segments through strategic investments. We are now in a better position to offer outstanding, local knowledge of customers' production processes in the hygiene, graphic arts, paper converting, end-of-line and flexible packaging, and labelling markets, among others, and help customers find a competitive advantage through their adhesive applications.”

he rapid increase in traffic congestion acrold provide growth opportunities for traffic road marking coating market

equipment or post cleaning. They are attractive options for manufacturers of small electronic products who may have dismissed the use of such adhesives because no cost-effective alternative was previously available. “The name Born2Bond reflects our

bonding on most materials, yet overcome the disadvantages of part staining, the need for special ventilated manufacturing zones and expensive high accuracy dispense

products and our purpose, but also reflects our collaborative approach; we’re developing these next-generation products in association with our customers to ensure we create the solutions they need,” Polivio adds. With a global market potential of €7 billion euros, Bostik plans to launch additional product offerings within its Born2Bond portfolio, including HM-PUR and other urethane acrylates, providing a comprehensive service for evolving application needs.

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