Sustainable Converting

Superior Creative Services hails J&G Environmental as key to its sustainable success


rom its facility in Melksham, Wiltshire, Superior Creative Services offers design, print and fulfilment

services – including both lithographic and digital UV technology – to a wide range of clients right across the retail sector. With such a diversified service offering and

far-reaching customer base, Superior is committed to ensuring that it operates in a sustainable and environmentally friendly manner – something that is becoming an increasingly important attribute for clients across many markets. The print service provider has been working with J&G Environmental, the leading UK print waste management company, for a number of years on various initiatives to enhance its ‘green’ operations and processes.

Such has been the success of this partnership that Superior reached an impressive milestone in 2018 when it was able to recycle 99.67 per cent of the print production waste material it sent to J&G Environmental. Not only has Superior been able hit its core targets in terms of sustainability, but by working with J&G Environmental, it has also continued to operate in line with the strict objectives required for its ISO14001 environmental management system.

MetsäBoard Pro improves sustainability and reduces cost for Medicine-On-Time

coded calendar cards for compliance packaging. They were experiencing issues with their packaging due to tearing, sealing issues and print quality problems. Consequently, Medicine-On-Time was searching for a solution that satisfied customers, best represented the brand and met their sustainability goals. Due to their interactive packaging designs, customers continue


to use the medicine packaging until the product has run out, requiring a high-quality folding boxboard to maintain structural integrity. The solution was supplied by Metsä Board’s MetsaBoard Pro FBB Bright, which provided an outstanding print surface and a structure that did not tear during press runs and customer use. The change of board lengthened the life of the print dies used during the printing process, as well as improving the heat seal coating placed on the board.

The lighter weight of the board utilised less material throughout the entire value chain, aligning with the company’s sustainability goals. However, the most notable difference of the lightweight board was the resulting reduction in costs. By using MetsaBoard Pro FBB Bright, Medicine-On-Time had a 5lb weight reduction per shipping box. This decreased each boxes’ weight from 20lbs to 15lbs, resulting in dramatic cost savings. The end results were cost savings, customer satisfaction and excellent printability. “We’ve seen huge

savings in freight costs,” says Michael Stevenson, vice president of operations at Medicine-On-Time. “Metsa Board’s product is whiter as well, which looks so much cleaner and prints better.” Packaging food waste A Stewart Powell, works director of Superior,

says: “J&G Environmental are key to meeting our 14001 objectives and we have been working closely with them for over 15 years. We also use J&G to supply various bulk chemicals. “As an ISO14001 company, it is important

that we work closely with companies that share our ethics and meet our environmental requirements. J&G Environmental are an excellent source of technical advice and are constantly looking at new waste recycling routes.” Powell says he would be happy to recommend the print waste management company to other print service providers that are seeking to enhance their own ‘green’ capabilities.

ccording to a recent study from WRAP, approximately 60 per cent of household food waste arises from products ‘not used in time’. The study observes that consumers want clearer information and packaging innovations to help reduce this waste, valued at £6.7 billion. How can retailers and suppliers introduce, test and measure the effectiveness of changes to packaging?

Innovations such as split-packs, resealable packaging and sustainable alternatives to plastic may help to reduce waste but will not survive if sales are adversely affected. The answer, Atheon Analytics suggest, lies in a robust analysis of the performance of individual products, in individual stores, on a daily basis. This may sound obvious, but despite all large retailers collecting this data, much of their analysis uses highly-aggregated data and ignores important detail. When considering packing changes it is necessary to include key product details including case size; shelf life; packaging type; and set these in the context of promotional patterns, local shopper behaviour and price architecture. Such details are key when it comes to reducing waste with specific customer groups - for example,

single-person households. There is a significant opportunity to lower consumer waste and enhance brand perception by combining single-portion packaging with low-plastic innovation. Despite rumours of reduced profitability, the reality is that many single-portion products perform very

well. Detailed analysis shows that they can simultaneously increase sales and reduce waste with specific shopper groups. Unsurprisingly perhaps, they are more likely to achieve or exceed target performance in metropolitan centres rather than rural areas. Single-person households are more common in urban areas, so aggregated analysis which ignores this might suggest that they perform poorly. Retailers need to embrace modern analytical technologies - blending machine learning and data visualisation - to create tools which point the way. The discipline of visual analytics enables rapid exploration from macro-patterns to micro-details whilst retaining context. This is a powerful approach for monitoring short-cycle ‘test and measure’ product trials. Rapid, detailed analysis drives rich understanding, leading to better-informed decisions around packaging innovation. There are many innovative options for reducing waste, but retailers and suppliers need to use appropriate tools and techniques to analyse their performance and identify those which work well. July/ August 2019 47

edicine-On-Time provides innovation in medication synchronisation, multi-dose pharmaceutical packaging soſtware and colour-

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