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NEWS | Industry Updates Chocolate trends to expect in 2023


Chocolate manufacturer Barry Callebaut has identified the top chocolate trends for 2023 which they refer to as intense indulgence, mindful indulgence and healthy indulgence. Consumers look for intense indulgence when they want to enjoy life to the fullest. Based on research of Barry Callebaut, 71% of global consumers agree that when they want to celebrate, they choose something with chocolate in it. For chocolate confectionery, this means consumers will continue to seek multi-sensorially, exclusivity, seasonality, storytelling about origin, craftsmanship, and treats that help them celebrate. Bas Smit, global vice president marketing at Barry Callebaut says:


“While there will always be a need for intense indulgence chocolate experiences, we expect consumers to shift towards a healthier approach, increasing the mindful indulgence chocolate space.” This trend is for consumers who want to indulge without


compromising their physical and mental well-being, the health of others, or the planet. Demand is growing for chocolate treats that meet these needs, including plant-based, sugar reduced, sustainably sourced and with traceable ingredients. Research by Barry Callebaut showed that three out of four global consumers agree that chocolate needs to be tasty, ‘good for me’ and good for the planet. Consumers looking for healthy indulgence actively and intentionally


make choices that have a positive impact on their health. Research from Barry Callebaut showed that almost two thirds (65%) of global consumers love a healthy-boosted chocolate with macro/ micronutrients such as vitamins, minerals, fibres, and flavanols.


Marco Beverage Systems acquired by the Middleby Corporation


The Middleby Corporation has announced the acquisition of Marco Beverage Systems, a designer and manufacturer of innovative and energy- efficient beverage dispense solutions. Based in Dublin, Ireland, Marco has annual revenues of $30 million. The acquisition represents an


opportunity to support the growth of Marco’s products and global brand. Management, activities, and contacts


for Marco remain unchanged. Paul Stack remains managing director with the support of the existing management team and Drewry Pearson continues in a consultancy role. The Middleby Corporation supplies equipment to the global foodservice,


beverage and residential catering industry as well as food processing and bakery equipment. Middleby brings to Marco a host of opportunities to strengthen and extend Marco’s growth and development. Middleby provides Marco with access to their Coffee Solutions Group, Consolidated Independent Rep Groups, inclusion in the Innovation Kitchens and exposure to chain accounts. Marco’s operations in China will add to and extend Middleby’s manufacturing and sales teams and benefit from deeper supply chain and manufacturing technology. Marco’s key trademark brand of


innovative and solution-solving products AVA welcomes new Treasurer


The Vending & Automated Retail Association (AVA) has welcomed Graham Kingaby to the board as the new treasurer Graham takes over from Coinadrink founder Roger Willaims who sadly passed away last year. Graham said: “I worked with Roger Williams on the AVA Board for over a decade, and I came to respect him immensely. “So, in addition to my commitment to AVA members, I also


8 | vendinginternational-online.com


will have access to the Middleby Group technology base and to increasingly essential Kitchen Connectivity. Tim FitzGerald, Middleby chief


executive said: “Marco is a leader in innovative beverage dispensing systems. This acquisition is highly complementary to our growing beverage portfolio, and the Marco product line further expands our offerings in coffee brewers, cold brew dispense, and a variety of hot, cold and sparkling water dispensers. Touchless and in-counter dispense technology is rapidly gaining popularity due to space and labor advantages, along with enhanced aesthetic features. Marco is well-positioned with solutions for these growing trends.”


wanted to continue with Roger’s legacy as the AVA Treasurer. “I am pleased to report that I find AVA accounts and the control


process to be in a healthy condition. “The Board have agreed a realistic approach to subscriptions and


costs, that enable the team to act positively and robustly on behalf of the industry. “Our external accountant is attentive and experienced, and the audit process is well established. Even our investments show signs of recovery after a turbulent 12 months. I hope to be able to continue to support as Treasurer in 2023.”


Three out of four consumers agree that a higher cocoa content


means a healthier chocolate. The healthy indulgence trend is one to watch within the confectionery segment in the years to come according to the research.


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