SOFT DRINKS
Healthy living drives soft drink market
The health drinks market is one of the fastest growing in the world as consumers consistently link food and beverage consumption with health.
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his trend is seeing consumers increasingly embrace and maintain a new lifestyle to keep fit and healthy. Unsurprisingly this is driving sports nutrition products and opening the door for new innovations and formulations in healthy beverages. According to a Mordor Intelligence Market Review, citrus varieties dominate the market but also popular are strawberry, CBD, aloe vera and those that offer consumers a vitamin boost. The clamping down of single use plastics in another factor which
is impacting the global soft drinks market. Governments are acting the world over as plastic waste generation reaches epic proportions. Recyclable PET is becoming more widely used in a range of industries especially convenience sized soft drinks, juices and water as companies make strides towards sustainability through a circular economy model. In 2022, iPRO Hydrate, the healthy hydration brand, saw a spike in demand for drinks that are both healthy and convenient to grab and go and most importantly, this trend was especially obvious in the vending industry where accessibility is key. “As we move into 2023, we predict that vendors will start offering a wider variety of healthy and delicious beverage options as consumers pay more attention to their wellbeing. iPRO Hydrate’s range of low sugar, vitamin rich drinks offer vending operators a premium product that is suitable for a wide range of environments including education, leisure, and healthcare.” “Another trend we’ll see is an increase in eco-friendly packaging
which will be further pushed by the upcoming Single-Use Plastics Directive set to take effect in 2024. “At iPRO, we are excited to be at the forefront and introduce our new
iPRO Student Edition 300ml and iPRO Hydrate bottles, both adapted to improve sustainability. iPRO Student Edition bottles are now made entirely from 100% recycled rPET. iPRO Hydrate bottles following close behind at 30% rPET with ambitions to reach 100% in 2024.
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vendinginternational-online.com In addition, the brand has introduced a new white lid for easier
recycling and most importantly, it can’t be detached from the product, aligning with regulatory requirements which come into place in 2024 – a trend iPRO expects other soft drink companies to mirror in 2023. Soft drinks manufacturer, Purity Soft Drinks reports that overall, the on-the-go drink now category, which comprises drinks that are less than 750ml, is seeing significant growth levels at 22.8% year on year. The company also contends that the health and wellness trend
is here to stay with a government survey showing 65% people are seeking a healthier lifestyle and 49% of people are using diet to improve mood and wellbeing. According to Matt Sharpe, Purity Soft Drinks channel controller – food service, said: “This is a demand that retailers can tap into by offering natural, healthier drinks. He said: “Juice Burst, plays an important role in bridging the gap between pure fruit juice and juice drinks by offering both taste and natural health at an affordable price point. Every bottle contains 1 of you 5 a day, no artificial colours, flavours, or sweeteners, and never any added sugar, as a result deeming all our products exempt from HFSS regulations. All Juice Burst products are also ambient with a long shelf life, making them the perfect addition to any soft drinks range.”
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