MICRO MARKETS
365 Retail Markets has captured this in one convenient concept known as the ConnectedCampus – a fully integrated, consumer experience ecosystem seamlessly connecting a location’s 365-based micro market, office coffee service (OCS) and vending technology. “As technology advances, so too, do consumer lifestyles. They
are no longer stagnant for the eight-hour workday. They are remote workers who maximise their time rendering many of their patterns unpredictable. Therefore, consumers require payment applications that support their purchase behaviours across multiple locations and devices. This is incredibly critical in a market hinged on convenience. “However, consumers are not the only market segment whose
daily patterns have grown increasingly unpredictable. Operators’ needs are subject to change based on a myriad of factors. They require an ecosystem that empowers them to manage their business from anywhere. FSOs need the flexibility to check the status of devices in real-time and perform remote reboots and full syncs easily. This convenience maximises time and money for other business functions—a quality that grows more valuable as their market footprint grows. “The future will provide operators and consumers equivalent consideration and simplicity. It must deliver safe, reliable retail experiences, plus healthy product options, while also producing operator convenience.
THE DESIGN
canteens perfectly. With investment in technologies and payment systems set to continue, the range and quality of vending equipment is impressive and there is a desire from F&B brands to move into the vending space (not forgetting non-food items) meaning the micro market concept paints a rosy picture. “It wasn’t long ago that Nebrak was talking about bringing the high-street to the workplace via the micro market, now the high- street would be envious of some of the briefs we are working on currently, and others like the Co-op have embraced it.”
INTEGRATION Managing director Simon Black said: “Our engagement with micro markets gives us insights on multiple perspectives spanning hardware, software and performance data, across the whole country. We can see both what is happening right now, and what the direction of travel is, in both micro markets and the broader category of unattended retail. “We are the exclusive distributor for the Nayax Nova kiosk in the
UK and Ireland, and we are seeing that the market here is expecting the best of all worlds. Value is not only about saving money, but also about getting even more for your investment. “With Nova, that means giving clients and end-consumers the functionality and experience want. Nova Market enables operators to start and grow an unattended retail and micro market business quickly and profitably, with a low investment, and the reassurance of building on success proven elsewhere in the world. “With Vendmanager operators are able to choose from and connect the widest range of micro market kit, but they can also integrate their growing micro market estate into their existing vending (or OCS) portfolio. “We consider ourselves fortunate to benefit from these multiple perspectives on micro markets. The whole really is greater than the sum of the parts. And that’s why we are looking forward to the next chapter because the sector is growing faster than foreseen - with client expectations keeping up apace.”
Right now, customers are increasingly requesting micro market designs that are integral to complete catering fit outs. Kerry Bullivant, marketing manager, Nebrak, said: “This is partly due to the micro market modular system allowing clients to integrate elements beyond the food and drink offer including recycling stations, media, seating and company break out areas, storage and heating units and meeting the demand to transform spaces into multi-functional areas. “Smart fridges have also enabled micro markets to be installed in sites which may not have been considered possible before or that have limited footprint. “Aesthetically, we are finding that clients are investing more in
branding and personalising their micro markets. Whether that be through branding, signage, lighting, or ancillaries. It creates an identity and experience, which in turn, builds customer loyalty. With loyalty comes repeat purchases and ultimately, revenue. “Demand for micro markets has never been greater, the flexibility and convenience they offer for both operator, client and customer continue to meet the gap between traditional vending and manned
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