SNACKS & CONFECTIONERY


World acts to curb salty snacks


Suppliers to the vending market have made strides to reduce the salt in their products over recent years in response to voluntary government targets, and although a recent study showed stalled progress in the UK, the global reduced salt food products market is expected to expand.


9–12 grams per day, or around twice the recommended maximum level of intake. In fact, it is estimated that 2.5 million


A


deaths could be prevented each year if global salt consumption were reduced to the recommended level. Salt intake of less than 5 grams per day for adults helps to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart attack, according to WHO statistics. The WHO contends further lowering salt


intake also been identified as one of the most cost-effective measures countries can take to improve overall population health.


IS THE UK STALLING? A recent study by Oxford University revealed there had been little progress in the salt reduction in food products. This is because, firstly, it is thought to be challenging to reformulate products especially where salt acts as a preservative in products. And crucially, it is thought that voluntary


targets are simply not enough and additional measures might be needed to get the ball rolling again. Professor Graham MacGregor, Professor


of Cardiovascular Medicine and Chairman of Action on Salt said: “The UK was once considered world-leading in our approach to salt reduction, but this paper and many others before it makes it clear


22 | vendinginternational-online.com


ccording to the World Health Organisation (WHO) most people consume too much salt—on average


that the voluntary approach is no longer fit for purpose.”


BETTER NEWS ACROSS THE GLOBE A recent study from Research and Markets, paints a better picture of global trends, with the global market for reduced salt food products set to grow to $431.1 billion by 2028 rising at a rate of 5 per cent. The report suggests that government policies are influential in how the market is performing and these are predicted to offer industry players further prospect for expansion. In addition, manufacturers’ increased


use of salt substitutes and salt reduction technology is expected to create lucrative business prospects for the sector in the coming years.


MARKET GROWTH FACTORS General concern and wider awareness of lifestyle and health, factor highly when explaining the growth trajectory in the market. For this reason, the market size is anticipated to develop significantly in the coming years. Governments are increasing their focus


on spreading more awareness among people to reduce their salt intake and these take the form of mandatory or optional targets, corporate initiatives, or health-focused recommendations from various major groups, like the World Health Organisation.


Opening up the breakfast opportunity


Taste and health still reign supreme with vending consumers and with a new breakfast opportunity opening up for operators, it’s time to take advantage. Snacking


giant, Mondelēz International, believes the outlook for healthier biscuits is highly positive as consumers’ interest in wellbeing continues. With the healthier biscuit category


in growth, consumers are looking for healthier ingredients such as oats and other wholegrains but will not compromise on taste. Consumer demand for healthier options is more prominent in the mornings when they seek out more functional benefits and attributes. The belVita biscuit is a key Mondelēz International brand in the vending arena.


CRACKING THE SEASONAL OPPORTUNITY The seasons have long been important to retail, creating theatre and excitement in store and adding value. So how can vending operators take advantage? Firstly, consider vending a few seasonal


lines, but focus on best sellers to ensure no wastage. Snacks like Cadbury Mini Eggs might be mini but mighty come Easter and are very suitable to vend, according to Jo Roffey, head of vending at Mondelez International. Secondly, consider offering corporate


gifts. Again, Mondelēz is one of the top suppliers of confectionery during the key seasons, and happy to form partnerships for corporate gifting. Jo says: “Seasonal sales are a great


opportunity for operators to capture incremental opportunities. I worked with several operators in 2022 who were amazed by the corporate gifting opportunity


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28