MICRO MARKETS
Rosy future for micro markets
Micro markets have taken the vending industry by storm, particular during and post pandemic and it appears this is a trend that is here to stay. VI canvassed some of the industry experts to gauge the outlook for micro markets as we enter 2023.
M
icro Markets are an unattended retail solution using automated self-checkout technology to operate in locations including offices where customers can pay for
goods unattended. Consumers can pick products from shelves, coolers or freezers and then use a self-check out kiosk to pay.
THE BACKGROUND Sarina Künzli, group communication & engagement leader and owner associate of Selecta Group said: “The world has changed permanently after Covid. Remote and hybrid work is a fact for most companies and impacts the way employees engage with their colleagues and employers. “In this environment, companies must put more focus on attracting
and retaining top talent and increasing productivity. Creating a work environment where employees can come together to spend time together and relax becomes more challenging yet more important.” Sarina believes micro markets deliver on this need – offering
flexible, cost-effective, unmanned solutions for food and beverage availability 24/7. With improving technology, they offer even smoother user experience and more security while the variety of product offered continues to increase – including fresh solutions to meet consumers needs.
“The wide range of micro market size and format also supports adoption of these solutions across market segments – driving more growth of these solutions in public airports and rail locations, hospitals, as well as in private companies, Sarina says. “Overall – these food tech driven concepts are a lasting solution
which will further grow in the future.” THE TREND
Rutger Planken—head of Europe, 365 Retail Markets believes convenience catalysed the emergence of micro markets and it remains the cornerstone of the industry, rendering them a growing trend for the vending sector. “The industry has transitioned from facilitating convenient retail
transactions for consumers and grown into selling convenience to food service operators (FSO), host locations and consumers alike. What does that mean for the future? It’s simple. Convenience for the end-user, spatial efficiency for the host locations and control at the operators’ fingertips.
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