NEWS | Industry Updates Why is it important to attend trade shows after the COVID-19
pandemic? Trade shows may well become one of the most effective marketing tools to help companies rebound after the coronavirus and as reports are received that China is gaining better control over the epidemic, many top exhibitions in country are reportedly receiving a growing number of new exhibitor sign-ups, as well as requests to expand booth area from existing exhibitors.
Second, to secure orders at the lowest cost. Trade shows are a cost-effective and time-efficient way for
companies to secure orders. Data shows that the fee of exhibiting is only 10% to 30% of the costs of visiting all the customers you would meet at the show one by one. Besides, orders placed in the shows require fewer personal follow-ups.
Third, to enhance brand awareness by widespread publicity. Trade shows can bring you publicity outside the show floor by utilising trade associations, magazines, websites, social media, as well as one-on-one phone calls, e-mail blasts, and text messages to help exhibitors promote their brands and products worldwide both before and after the show.
Among these is reportedly the 2020 Guangzhou Int’ l Vending Machines and Self-service Facilities Fair (VMF 2020) which has been rescheduled for August 3-5. It remains to be seen how many UK companies will be able to participate in this show come August, but it’s worth noting why these events are receiving interest from companies dealing with the impact of the COVID-19 epidemic.
According to VMF 2020 organisers the reasons are as follows:
First, to maintain existing customers and develop new ones. Data shows that the number of clients you could meet at a trade
show is three times more than you would have met in three months in a traditional way. What’s more, 88% of booth visitors during a show are new leads for the exhibitor, including many decision makers and at least 49% of visitors have serious interest in purchasing.
Fourth, to learn the latest on your target market. Rather than researching online at home, a trade show held in your
target market is a much easier and faster way to get the market information you need, by talking face-to-face with local clients, networking with your peers and attending concurrent forums with a score of industry experts.
Unmanned coffee machines for Wuhan hospitals
In order to fight against the coronavirus disease, Luckin Coffee allocated unmanned coffee machines to Wuhan hospitals to provide safe and free coffee to medical staff. All hospitals were able to apply for the service via an application hotline. On February 12th, the first unmanned coffee machine was
installed at Wuhan Liuqier Hospital while unmanned coffee machines and coffee were also supplied to Wuhan Xiehe Hospital, Wuhan Tongji Hospital. During the epidemic, a large number of beverage
enterprises shut down to prevent the spread of the virus, and so these machines were able to play an important role in providing goods and services to support people’s daily lives.
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