THE VENDIES - MONDELĒZ INTERNATIONAL Recognising best-in-class achievements
Mondelēz International is backing The Vendies by sponsoring the Corporate Social Responsibility Award. Here customer development manager Jo Roffey explains why the global snacking giant is getting involved
What does Mondelēz like about the Vendies? The Vendies are a unique celebration that recognise best-in-class achievements and great practice in the ever-evolving vending industry.
Why are you sponsoring the Corporate Social Responsibility
category? Mondelēz International is one of the world’s largest snack manufacturers. Our mission is to lead the future of snacking by offering the right snack, for the right moment, made in the right way. A big part of our ambition is creating sustainable, mindful snacking, creating a future where people and the planet thrive by creating resilient ingredient supply chains, with programmes such as Cocoa Life and Harmony, reducing environmental impact and developing zero-net waste packaging. We believe we all need to play our part in creating a sustainable
future as part of our social responsibility, so we are keen to recognise initiatives of our business partners in this brilliant way.
Why should the industry get involved by entering, voting
and attending? The vending industry is a community and we have great respect for the roles we all play in driving and adding value in the sector. The Vendies is a great vehicle to have a voice for and in the industry.
The Vendies aims to reward innovative new products and systems, but just how are snacks and confectionery products
evolving in the vending sector? Consumer needs are changing. Convenience is critical as consumers lives are increasingly busy, so vending is right on the point. Some consumers are looking for new attributes such as protein, less sugar, added vitamins, authenticity or portion control, but critically consumers value great-tasting products and that doesn’t change.
What does Mondelēz have to offer its vending customers and
what is to come from the company? Mondelēz is a leading supplier of snacks that are right for consumers, made for the right moment, in the right way. Having a deep understanding of consumers is fundamental to our offer and helps us ensure our products are both delicious and relevant. We offer iconic brands like Cadbury, Oreo, belVita and Mikado that consumers and operators can trust and rely upon and there is much more to come. Recently we launched our new great tasting Cadbury Hot Chocolate for vending so try a vend and see what you think.
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