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LG Shares Insights on Brand Transformation H
yo-eun Kim, head of Brand Management Division, Overseas
Sales and Marketing Company at LG Electronics, shared her insights into LG’s branding journey, highlighting the company’s commitment to its “Life’s Good” promise and its ethos of “brave optimism.” She emphasized the importance of creating meaningful connections through both internal and external communications, as well as engaging customers through products and campaigns that inspire positivity and confidence in the future. As part of this transformation, LG has launched comprehensive branding initiatives,
Revealing Shark’s new naming Robot Vacuum survey
including targeted activities to engage younger generations like Gen Z. Campaigns such as “Optimism Your Feed” on TikTok and YouTube resonated strongly, amassing over 1.8 billion views and significantly boosting global engagement.
SANUS AV mounting solutions - providing additional margin
L
eading the industry Sanus provides complete packaged solutions with
ownership of the home entertainment infrastructure centred around the TV: screen mounts, soundbar mounts, speaker stands, connectivity solutions and cleaning products. For retailers wanting to extend their customer
more enjoyable to use Millennials and Gen Z are most likely to name their robot vacuums, saying it makes their robot vacuum feel more personal to them Shark unveils new Robot Naming Survey
F
irst ever Shark Robot Naming Survey is unveiled, announcing the most
popular names are variations of Robert, including Bob, Rob, Robbie. Over half of robot vacuums owners in the UK
have given their cleaning companions a name; 83% said naming their robot vacuum made it
to understand consumer relationships with technology as connections continue to evolve Robot vacuums are no longer just appliances; they’re considered part of the family. Shark’s ground-breaking new Robot Naming Survey¹ surprisingly reveals that the nation is developing emotional connections with their robot vacuums, with more than half giving their cleaning companion a name. Ready to see your robot vacuum in a new light? Editor’s footnote: Maybe the next will be Freddie the Air Fryer?
proposition and improve attachment sale rates Sanus is a clear winning choice. Its TV mounts provide much needed additional margin at a time when screen margins are increasingly being squeezed, as well as enabling the retailer to present themselves as a whole solution provider – screen, mounts and potentially installation. It’s versatile 4D solution is a prime example. In the UK, Sanus independent retail
distribution is exclusively through LGL. This is what Lee Godbold has to say about Sanus: “At Lee Godbold Limited we take pride in our
diverse selection of carefully chosen brands. Sanus products are designed to meet the needs of both retail customers and installation professionals, offering a range of TV mounts that cater to all budgets with a good, better, best assortment. Over time, I’ve realized that true value lies in the perfect blend of quality, innovation, features, presentation, and exceptional support.”
Spring 2025 PEOPLE MAKE THE DIFFERENCE
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