Shark Ninja, Kitchen Aid and Sage. Whereas, on TV, Samsung, LG and Sony are amazing high quality, since stocking the TCL brand, our sales for these impressive models have greatly increased the larger screen sales. Being competitively priced TCL have made a defi nite inroad and as such, when demonstrated, even the 85 inch is a reasonably easy sell to customers who fear a large screen would be too large. TCL have also provided us with a positive trading experience – value for money with high quality. They have also been at the forefront with training support, a must for us at PRC as we pride ourselves in providing our customers with the knowledge and support for them to obtain the best from their product. Adding to this, the TCL team are great people and its people who make the diff erence.
SH: George, you’ve been a wonderful host and shared a brief insight into the PRC success story of which is much appreciated. One fi nal question. Your showroom is located at the far end of a business park, whereas less than a two-minute drive away, there is a busy retail park which accommodates a multi-national electrical retailer. What’s the secret, if any, of your attraction to the people of Basildon and surrounding areas to become PRC customers? GD: That’s an easy one Stuart. As previously mentioned, people make the diff erence. Yes, position is important but our customised selling campaign of this showroom back in 2022 introduced and welcomed customers to an extensive range of quality products and knowledgeable staff off ering impartial advice and outstanding customer service from store to door as well as experienced engineers who install as well as repair or service. Such customer satisfaction spread within families and friends and as such, PRC have gained an excellent following. That said, we must and do continue to work harder to maintain that customer confi dence. On behalf of the IER Team, we would like to thank George and staff at PRC Digital for their hospitality. As a footnote to this feature, training and
support from manufacturers was constantly emphasised by George as an important factor for PRC’s success, as it is with all independent retailers. Ironically, departing from the upstairs TV showroom, on entering the MDA/SDA showroom, the staff were engaged with the Bosch Training team. Customer Satisfaction is the Focus to
Longevity of Repeat Business With the TCL brand being of great importance to PRC’s increased sales of
Spring 2025
competitive large screen TVs, it is worth a mention of this rising star. TCL is a leading global tech brand in
display panels, TVs, home comfort and mobile devices. Founded in 1981, TCL operates its manufacturing and R&D centres worldwide and has products and services in 160+ countries. Whilst currently better known for TV, the company are also involved in the manufacturing of refrigerators, washing machines, soundbars, smartphones, headphones, tablets, air conditioners and purifi ers, along with robot vacuum cleaners, laptops and routers. With the TCL brand being of great
importance to PRC’s increased sales of competitive, high quality, large screen TVs, it is worth a mention of this rising star, not just with CE products but also MDA and SDA. Whilst currently better known for TV, the company are also involved in the manufacturing of refrigerators, washing machines, soundbars, smartphones, headphones, tablets, air conditioners and purifi ers, along with robot vacuum cleaners, laptops and routers. As we go to press, TCL have recently
PEOPLE MAKE THE DIFFERENCE
launched a new range of QD-Mini-LED TV products in Paris. Ranging from 65-inch, the C8K series will
probably retail at £1,600, the 75C8K at around £2,000, with the 85-inch priced at £2,800 and the 98C8K at £4,800. These competitively priced large screens are a major reason why the likes of PRC fi nd it easier to persuade large screen sales. The new models incorporate QD-Mini LED of which, according to TCL, combines the merits of QLED and OLED technologies, transforming the traditional backlight into lighting that is close to pixel-level precision. It also utilizes the world’s leading QLED technology, off ering contrast and colour gamut comparable to OLED, while also providing higher peak brightness and a longer lifespan. This represents the future technology of large-screen displays. TCL also quote, compared with OLED TVs or
ordinary TVs, Mini LED TVs have ultra-high peak brightness, ultra-high contrast, ultra-high colour gamut, ultra-long service life, and it is easier to achieve high resolution, so that the picture display is clearer, and the details and colour reproduction are more natural. TCL = The Creative Life
www.ierdaily.co.uk | 39
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