Below: New EU Tumble Dryer Energy label (the right energy label is the original)
engagement with UK Government offi cials on this situation. Alongside email correspondence and calls this engagement included two in-person meetings. Among other things, AMDEA urged Government to clarify whether heat pump tumble dryers showing the ECO programme could be supplied to the GB market from 1 July 2025 – and just with the rescaled EU energy label accompanying them. While an offi cial was able to confi rm that the Government was working towards ‘fully aligning’ UK legislation with the EU Regulations, they would not be drawn on answering specifi c questions. Disappointingly, 2024 ended with both the tumble dryer manufacturing and retailing industries waiting on Government to launch a consultation on its intended change in UK legislation. This is anticipated to take place in Q1 2025. AMDEA will respond to this while it, together
change in hand with the EU label, we can anticipate there to be consumer confusion over energy effi ciency information in circulation in Northern Ireland compared to Great Britain. AMDEA has raised this issue
several times over with UK Government, likewise how tumble dryers that show the EU required
with the British Retail Consortium, also looks forward to a promised meeting with the relevant Government Minister Looking ahead, there is much on the
regulatory horizon for AMDEA to tackle in the interests of its members.
2025 will additionally see the new, rescaled
EU energy label for tumble dryers already in use, as supplied tumble dryers destined for Northern Ireland from March (the new label is, initially, to be supplied alongside the existing label). With GB energy labels not destined to
‘ECO programme’ will be judged by UK market surveillance in 2025.
MDA Market Size Whilst localised market statistics are totally diff erent with retailers, having the knowledge of the UK market as a whole, does provide a trend to base future setting of business plans and any necessary diversifi cations of investment. Last year began with sales levels below the
previous year’s (as tracked by AMDEA’s MDA monthly shipment statistics) and this weak market continued into the summer. AMDEA’s sell-in data tracking shows that UK shipment volumes for large appliance categories were in the region of 11.25m units in 2024. MDA market value declined circa 3%, as the average price declined due to factors such as mix changes and the diffi culties of raising pricing whilst trading conditions were tough. The overall large and appliance market is
worth more than £10bn at retail/ e-tail. At this stage, it may be worth noting, the small appliance market (market value of circa £4bn) has remained buoyant, supported by the continued robust performance in premium sectors such as coff ee machines, personal care, air purifi ers and by the continued interest in energy-effi cient cooking devices. Microwave ovens, air fryers and slow cookers have all been strong performers.
• For more information, visit,
www.amdea.org.uk
Spring 2025 PEOPLE MAKE THE DIFFERENCE
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