contents


A third of the way through the year already N


ever wishing to open with a


negative, the beginning of April changes are now kicking into action that directly aff ect ‘the


EDITORIAL


Managing Editor: Stuart Hopwood stuart@linguafrancainternational.com


SALES


Publication Manager: Steve White swhite@datateam.co.uk 01622 699197


Editorial Projects & Events: Linda Dorling lindaedorling@gmail.com 01256 321337


Business Director: Carl Hearnden chearnden@datateam.co.uk


Artwork Editor Claire Noe cnoe@datateam.co.uk 01622 607963


Circulation Enquiries: datateam@c-cms.com 01825 749900


Annual Subscription: UK £91, Overseas £122


All press releases to be sent to: ier@datateam.co.uk


bottom line’ profi t of running a business. Whether retail or manufacturing, knowing the positivity of our industry, no doubt your business planning has been, and will continue to be thought through to tackle the rest of the year ahead. As a trade magazine we at IER accumulate a host of information to hopefully be upbeat and appeal to support our readers with snippets plus, more in-depth knowledge you may fi nd interesting. Take the confusion of eco labelling for dryers – now in the EU but not yet in the UK. Along with the AMDEA feature, there is the MDA feature relating to Home Laundry to guide you through the issue. How about the varied attributes of the buying groups, Euronics and Sirius? Both feature in this issue. You may be thinking of the lucrative diversifi cation into custom install and need guidance or even relevant training? The regular CEDIA feature is a must to read along with the AWE pages. With the mention of training, this should be ongoing whether retailer or supplier so have at read of the T21 feature of which could end up


being a valuable asset for staff training. Our industry is synonymous for its camaraderie and as such, we all know that people make the diff erence. Knowing about others is always a fabulous pastime of many. Let’s face it, we are all curious of one another. Catching up with many is always fabulous. Whether it be the interview with Haier’s Diego Perrone, George Digwa of PRC, Rob Taylor and Michael Marriott from Waterline, they all have extremely interesting views and conversation, hence, all printed in the following pages. In this issue, there is also the amazing list


of Finalists for the forthcoming IER Awards. With the vast amount of received entries, this year was not easy for the judging panel and IER would like to say, Thank You, to its judging panel for their tenacity in thoroughly wading through all the entries. It must also be mentioned that all the fi nalists are winners in their own rights by reaching this fi nal stage, so WELL DONE. Finally, on behalf of the IER team, we look


forward to hearing from you regarding your relevant IER Awards nominations and if not before at some other event, look forward to seeing you on the 4th July in London. All the very best for now


Stuart Hopwood Managing Editor


CONTENTS 4 News – Ecogenysis/Repic Transformation


5 News – Life’s Good/Robert the Robot Vac/Sanus Support


6 Interview with Diego Perrone, MD Haier Europe


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8LY


All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrieval system, without written permission from the Publisher.


9 Bira/Retra update from Jeff Moody 10 Euronics – Flexible Financing 12 Sirius – New Opportunities 14 Amdea – Appliance Registration 18 Healthy SDA Opportunities


20 Let the Celebrations Commence - IER Awards Finalists


28 Assurance with Repair & Assure 30 Listen to the Vision 34 Turnkey Opportunities with Waterline 36 CELLO Sparkle with new SDA Products 38 Discussing the BIG Picture with PRC


Spring 2025 PEOPLE MAKE THE DIFFERENCE 34 40 Smart Home Innovations with CEDIA


42 Are Consumers eco Aware about Home Laundry?


44 The Importance of Continuous Staff Training – T21


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