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Hamilton Beach: Leading Innovation in Kitchen Appliances


Hamilton Beach is the leading brand in the US for small domestic appliances (SDAs), built on Innovation, strong heritage and quality the brand has established a solid trust with its consumers. The introduction of Hamilton Beach the UK with the support of EPE International has grown significantly, it is combining innovation, functionality, and design to meet the evolving needs of consumers.


Embracing Modern Trends with New Product Launches


In response to changing consumer habits, Hamilton Beach has identified key trendsshaping the SDA market. With more people spending time at home, there is a growing demand for appliances that are both functional and visually appealing.


Hamilton Beach has effectively addressed this demand by introducing the Scandi, Miami, and Harmony collections in the UK. These new lines feature coordinated kettles and toasters, thoughtfully designed to complement modern home décor trends with evolving colours and materials.


By offering matching appliances, Hamilton Beach enables consumers to create cohesive and stylish kitchen spaces.


Meeting Evolving Consumer Needs


Environmental sustainability is another key focus area for Hamilton Beach. Efforts are being made to improve energy efficiency across their appliance range and to reduce packaging waste. These eco-friendly initiatives are designed to meet the growing demand from conscious consumers seeking energy-saving solutions without sacrificing performance.


Hamilton Beach is committed to innovation in functionality, design, and promoting healthier lifestyles.


The Hamilton Beach Dual Stack 2-Drawer Air Fryer embodies this mission. With a footprint 40% smaller than standard air fryers, it maximises counter space while delivering powerful performance.


Designed for both large families and busy couples, it features intuitive functions that make meal preparation effortless. Its compact design not only saves space but also enhances energy efficiency - proving that convenience and performance can go hand in hand.


Hamilton Beach remains committed to improving the way consumers cook, eat, and live.


There is much more in the pipeline.


To find out more you can visit us at Exclusively on 10-11th of June 2025 at the Business Design Centre London, Stand EH435.


Explore Hamilton Beach:  epeinternational.com  0844 800 8055  sales@epeinternational.com


Exclusively available from EPE International • Contact 0844 800 8055 • sales@epeinternational.com


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