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news


Bluestem Group enters new distribution partnership


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luestem Group has agreed a distribution partnership with


De’Longhi, Kenwood and Braun. De’Longhi was born in 1974, initially specialising


in electric radiators before diversifying into other ranges. Today the brand off ers innovative appliances for comfort and kitchen, with coff ee machines representing the heart of the brand. Kenwood, a British leading global brand, has


over 70 years in manufacturing baking and food preparation products. Kenwood has built a reputation for quality, durability and exceptional performance. Braun is a premium German brand, specialising in household kitchen appliances. Combining technical innovation, sustainable development


and outstanding design, Braun has become a world leader in small domestic appliances. A brochure will be created to showcase the


ranges, and we will be featuring a selection of these products at our upcoming trade shows. Rebecca Batchelor, Group manager, commented: “De’Longhi, Kenwood and Braun are highly respected brands in our industry, with innovative products known for their style, design, quality, and functionality. We are extremely pleased to partner with such a prestigious group and to expand our portfolio of brands to our customers.”


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AMDEA urges consumers to register appliances


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ore than 40 million large appliances in use in UK homes are unlikely


to be registered with the manufacturers, rendering them extremely hard to trace if a safety repair is ever needed. The Association of Manufacturers of Domestic Appliances (AMDEA) is urging all households to register their home appliances to ensure their brands know where to fi nd them. Whether machines are newly-purchased, long-installed, have been acquired ‘nearly-new’ or second- hand, registration is vital to help ensure the longest possible safe lifespan. According to a new online survey conducted


for AMDEA by YouGov1, the great majority (60%) of UK adults think their attitude to taking care of their appliances has changed over the past couple of years – whether to try to make their possessions last longer, or to save money or resources. Yet almost a third (32.2%) of people never or rarely register their large appliances. With an estimated 133 million fridges, washing machines and ovens in use in UK homes, this could mean some 42.8 million are unregistered. While recalls on home appliances are rare, issues with the equipment can develop over time and a simple, free in-home adjustment by a qualifi ed engineer can ensure a longer and safer life for machines. But, unlike our cars, a vast number of these valuable possessions are still untraceable because they are unregistered.


6 | www.ierdaily.co.uk


AMDEA’s Register My Appliance portal provides a quick and easy remedy off ering online access to more than 70 leading brands, with most accepting registration of both new and older appliances. The survey also revealed that over a quarter (29%) of adults had already purchased a second- hand large appliance in the past and 50% would consider it in the future. Similarly, in the past year, more than a half (53%) of adults had purchased a new small cooking appliance but the majority (59%) still had not registered them. When it comes to older appliances, the majority of UK adults (57%) are unaware that they can still register a machine even if they never had, or no longer have, the receipt. In most cases, all that is needed for registration is information about the model and serial number, with clear advice provided on the portal for where to fi nd these details. AMDEA chief executive, Paul Hide, commented:


“The vast majority of appliances – new and not- so-new – can be registered easily and quickly. Given our growing concern that our possessions need to last longer, working safely and effi ciently, it makes sense to take care to register all of our large appliances, as well as those small appliances that we’re increasingly relying on in the kitchen. When buying nearly new it’s also important to purchase from reputable sources, many of whom will supply a warranty.”


s a provider of appliance spare parts for countless repair businesses and


professionals across the UK, with over 1.7 million products currently available, Connect has revealed its new initiative of van stock essentials. Included in this initiative is a brochure carefully curated by Lee Braine, a senior engineer and technical trainer with over three decades of experience. This brochure contains a wide range of the most commonly needed parts to help fi x household appliances such as fridge freezers, dishwashers, washing machines and tumble dryers, ovens, and more. With this brochure, repair professionals can now improve and prioritise their van stocks, allowing them to carry out repairs more easily the fi rst-time round. By increasing their fi rst-time fi x rate and reducing the need for repeated call-outs to customers’ homes, repair professionals will be able to save both time and money for themselves and their clients. This, paired with our 6pm cut-off time for next day delivery, will help support and improve the effi ciency of their services, leaving customers satisfi ed with timely and aff ordable fi xes to their faulty appliances.


Whirlpool named one of World’s Most Admired Companies


Whirlpool Corporation has once again been recognized by Fortune as one of the World’s Most Admired Companies. The list includes the most respected and reputable companies around the world, as ranked by peers within their respective industries. Whirlpool Corporation was the second- highest ranked company in the home equipment and furnishings industry.


Spring 2024


Connect’s new van stocks initiative boosts fi rst-time fi x rates


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