day routine tasks both effortless and satisfying. With attention to detail and functional excellence at every level, ASKO promises premium results every single time.
The Scandinavian style Style is a core element of ASKO’s focus when designing new products, as Rhodes says “The fundamental idea is that carefully designed products should improve our quality of life, which is why we aim to create beautiful solutions for everyday laundry problems. With a focus on sleek edges, alongside colours and materials that seamlessly fit in with the rest of the kitchen and home, ASKO customers don’t want to hide their laundry appliances away, but instead strive to show off their stylish utility rooms to their family and friends. “Our Style washers and dryers have a full-size
front, made from a single piece of solid stainless steel that surrounds the beautiful horizontal brushed metal panel. It’s not just exquisite to look at but also promises years of reliable service – 20 years to be exact. We have not compromised on any material, which is why all the dials and buttons are made of carefully polished metal and designed to offer the best feel and response when used. The front panel display and other visible components boast a perfect fit, which includes a high-definition display that provides the best possible overview of all the available functions and modes. With not a single piece of white plastic in sight, these appliances are designed and manufactured to the highest of standards, in order to make a statement in the home.” She adds “All our laundry appliances are
designed to complement each other. This allows consumers to effortlessly combine their washing machine with a tumble dryer, drying cabinet, and hidden helper. What makes the full appliance collection even more appealing is that it can be installed in less than 1m2 space,
‘‘ Above: Jessica Rhodes, ASKO
making it the perfect option possible for users to complete all their laundry jobs, including washing, drying, ironing and folding in the easiest way, using the minimum amount of space.”
Making every day tasks easier Whilst style is key, ASKO’s products do not compromise on functionality. All of ASKO’s laundry appliances are designed with the user experience in mind to make every day routine tasks easier. Rhodes says “While most washing machines on the market feature a rubber bellow that easily traps dirt and degrades over time, all of ASKO’s models have a Steel Seal door feature, which is completely unique to the brand. ASKO’s unique steel seal is a much more sustainable and eliminates dirt getting trapped, ensuring a more hygienic and maintenance free wash. In addition, all of our washing machines also use smart tech to reduce vibrations. The Quattro Construction system consists of four shock absorbers that ensure the machine spins virtually free of vibrations, resulting in a lower noise level and overall, a more durable washing machine.” She adds “ASKO’s Style washing machine comes with an Auto Dose function, a clever solution that takes the worry out of measuring how much detergent is needed for each wash. The appliance calculates this based on
wash load, dirtiness level, water hardness, programme type and temperature, meaning no more overdosing. Not only does this make washing up easier for the user, but it also cuts down on wastage, and in turn, excessive spend on washing detergent. The Style model has 26 programmes and six modes, allowing consumers flexibility and the ultimate choice when washing their garments. “Our Style tumble dryer comes with the most efficient energy rating sticker of A+++ and has an advanced heat pump dryer. The heat pump drying ensures a lower drying temperature, which in turn leaves less strain on the fabrics without any loss in drying capacity or effectiveness. The heat pump dryer also reduces the risk of clothes shrinking allowing sensitive fabrics to be dried without harm. The Style model is a great option for the environmental conscience customers, as the heat pump dryer consumes only 0.24 kWh/kilo laundry. Furthermore, the appliance comes with a steam function, taking the care of your clothes to a completely new level. Steam is an incredibly effective and gentle way to care for delicate garments and also keeps the creases at bay on your shirts and trousers. In addition, the tumble dryer comes with the Multi Filter System, a self- cleaning condenser filter; a clever innovation that stops the filter from getting clogged up as it automatically flushes water through.”
The fundamental idea is that
carefully designed products should improve our quality of life, which is why we aim to create beautiful solutions for everyday laundry problems.
IMPROVED LAUNDRY RANGE
Statesman’s improved range of 7kg and 9kg washing machines are now available, equipped with a host of features including A energy rating,BLDC motor and steam program, making light work of the whole family’s laundry while helping to save money on household bills.
01473 277 508 |
sales@bluestemgroup.co.uk Contact us to find out how we can develop your range:
Exclusive to
Spring 2024
www.ierdaily.co.uk | 25
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