Advertorial: RKW
Resounding success for RKW following Ambiente 2024
Staffordshire based SDA and housewares giant, RKW enjoyed a highly successful January aſter exhibiting at Ambiente 2024 in Frankfurt am Main.
T
aking place on January 26-30, the excitement was palpable as the
crowds flocked to the trade show to see the myriad of products on display. Exhibiting at its largest ever stand at Ambiente, RKW did not disappoint, impressing show attendees with their latest housewares collections, top of the range cookware and air fryer innovations.
Innovative air fryer technology One of the most hotly anticipated products that Tower showcased was their Air Fryer range with artificially intelligence. Expertly utilizing AI to calculate the ideal cooking time and temperature via an internal sensor, the technology takes the guesswork out of cooking, simplifying air fryer cooking. Trade customers visiting the stand were impressed with how simple air fryer cooking has become, allowing consumers to save time and energy in the kitchen.
Premium cookware Tower’s premium Cerastone Pro range proved to be a rousing success, with people highlighting the 4-layer non-stick coating & bonded steel Inducto™ base as key strengths of the product. 15x stronger than normal coatings, Cerastone Pro’s coating is easier to clean and prevents food sticking to the pans, whilst the Inducto™ base offers rapid heat-up and even heat distribution for thorough cooking with no hotspots and professional cooking results. Additionally, the beautiful Diamo range also
drew admiring glances as the unique diamond patterned design offered a charming aesthetic and more complete cooking. The embossed design elevates food out of the oil for healthier, more flavoursome cooking and gives off a shimmer that brightens up any kitchen.
Elegant new houseware collections RKW also showcased an array of stunning houseware ranges including the brand-new
Spring 2024
Above: RKW - Air Fryer Tray Right: RKW - Stealth Range LS01
Sera collection by Tower. Inspired by indulgent & luxurious designs and utilising a sophisticated colour palette, the smoked black trim adds a touch of elegance to any home, available in both SDA and housewares. Also on display were the latest launches
from Swan including the brand-new Stealth housewares collection. The housewares collection fully compliments the existing SDA range, popularised by its sleek design & high functionality.
Timeless ceramics Having acquired the Wade brand in 2023, RKW showcased a stunning selection of Milton Brook, Royal Victoria & Wade products. With mug sets, dinner sets & pestle and mortar sets to choose from, the vast array of products ensured any visitors left satisfied. RKW would like to thank all customers, suppliers, and brand partners who visited their stands at Ambiente. If you were at Ambiente and would like to get in touch with the RKW team, please contact your account manager, or instead email
sales@rkwltd.com.
www.ierdaily.co.uk | 29
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