appointments
ASKO UK makes two new senior appointments
P
remium Scandinavian appliance brand, ASKO, has started 2024 on the
front foot as it announces two new senior appointments to its team. Jag Sandhu joins as ERT national account manager, whilst Michael Hardwick, formerly head of sales, has been promoted to business director. Both appointments come as the brand looks to further grow sales and continue to develop brand awareness within the UK premium appliance market. As ERT national account manager, Sandhu will
be responsible for managing existing accounts in electrical retail, as well as developing new retail partnerships to further push ASKO’s presence in key showrooms across the UK. He will also be supporting the team in developing the brand through diff erent campaign and showroom activities. Commenting on his
move, he said: “It’s not every day an opportunity to work for a global brand comes around, especially that of a premium brand like ASKO. I’m absolutely thrilled to be joining the team, and excited to be part of the growth and development of the brand in the UK. I can’t wait to get started and work alongside our retail partners, building those strong relationships and producing great results.” In Hardwick’s new role as business director, he will be responsible for leading the brand as it seeks to establish itself as a trusted and credible appliance brand in a growing network of premium electrical retailers and kitchen showrooms. His role will also focus on building a dedicated sales and management team, whilst working closely with retailers to support the development of the brand in the UK market.
Ultimate Products hires new CEO U
ltimate Products founder and CEO Simon Showman has stepped down.
Aſt er founding the Greater Manchester- based listed company in 1997, he will be succeeded by Andrew Gossage. Gossage has now stepped into the role of
CEO, with Showman remaining on the board as chief commercial offi cer. Gossage joined Ultimate Products in 2005, initially as fi nance director before being promoted to managing director in 2014. Since then, he has been responsible for the group’s strategy as well as overseeing its operational functions and online business. The new CEO is a chartered accountant and started his career with Arthur Andersen, after which he was the fi nance director and
Commenting on his new position, Hardwick said: “I’m very excited to have the opportunity to lead the ASKO UK team, taking it on at a stage of infancy in the UK market. The team and I are extremely enthusiastic to further establish the brand and build a network of brand ambassadors in some fantastic kitchen showrooms and electrical retailers. “Another area that I’m looking forward to
growing, is leading on the development of strategy around mental health & wellbeing for all our staff . It’s key that we build a supportive and inclusive environment where the team can develop and thrive and are confi dent to bring their whole selves to work.”
the ambition of making Ultimate Products the world’s best branded consumer goods business. “Our strategy remains unchanged, which is to
create beautiful and more sustainable products for every home and pursue growth via the online, supermarket and discount channels both here in the UK and internationally.” Showman added: “I am delighted that Andrew
general manager of Mersey Television. He said: “It is a huge honour to take on the
role of CEO. I am looking forward to continuing to work with Simon and the rest of our excellent team to build on our current capabilities with
AMDEA bolsters team M
iele GB’s head of technical management, Paul Wright, has been
appointed as the chair of the technical committee for AMDEA. Before joining Miele GB, Wright was at Hotpoint Appliances Ltd for 15 years as a senior technician. His extensive experience and consistent dedication to technical excellence make him the ideal candidate to lead AMDEA’s technical committee.
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has agreed to step into the role of CEO and, having run the business with him for nearly 20 years, I am confi dent that he will do an exceptional job in leading Ultimate Products into the next phase of its growth journey. “For my own part, I am very excited to be taking on the new role of chief commercial offi cer, which will allow me to focus on the elements of the job that I relish the most, including business development, product development and managing key retailer relationships.”
active stakeholder engagement. Wright said: “It’s a privilege
As chair, he will oversee setting
technical priorities for AMDEA in areas such as safety, EMC (Electromagnetic Compatibility), WEEE, environment, standardisation and addressing the implications of Brexit. In addition, Wright will play a crucial role in developing the association’s position on cybersecurity, leading industry consultation responses to EU directives, and maintaining
to take on the role of chair of the technical committee for AMDEA. This position is not only a recognition of our hard work at Miele but also a significant responsibility to drive positive
changes in the industry. I’m excited to leverage this opportunity to foster innovation, enhance safety standards, and contribute to the environmental sustainability of the appliance industry.”
Spring 2024
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