Products
SharkNinja launches new products at EMEA Forum
As a testament to its growth and ambition in the EMEA region, SharkNinja has launched a range of disruptive new products at its inaugural EMEA Forum. It will be introducing 20 new products in the region across its four distinct businesses – Shark Clean, Shark Beauty, Ninja Kitchen, and Ninja Outdoor. Significantly, SharkNinja will make its first entrance into new categories
across Europe this year that reflect its consumer-focused vision. Tapping into consumer demand to spend more time outdoors, the company has announced plans to launch a new outdoor cooling category, with its new Shark FlexBreeze Fan as well as break into the cooler industry with its Ninja FrostVault Cooler range. SharkNinja will also be innovating in the air purification category to
save consumers time and money, introducing its new NEVERCHANGE 5 air purifiers across Europe. Furthermore, the company announced that it has streamlined the UK’s best-selling air fryer, to introduce a new range of Double Stack Air Fryers that make double the food without taking over consumer’s precious counter space. All in all, SharkNinja announced seven new Shark products that will be launched across the EU and wider EMEA region this year to further improve its consumer offering, expanding its home environment, robot, wet and dry range:
New additions to its Shark Clean range to help keep homes spotless
across the region this year include the Shark Matrix Robot, a powerful cleaning device that combines impressive suction and Sonic Mopping, the lightweight Shark StainStriker Pet Stain & Spot Cleaner, that instantly removes stains and odours with 20x more stain-striking power , the Shark HydroVac, a three-in-one Hard Floor cleaner that vacuums, mops, and cleans itself and the new Shark Steam & Scrub mop with Steam Blaster Technology. Shark Beauty is introducing its Shark SmoothStyle to Europe, designed to shape and smooth hair using advanced heated comb technology.
Aqua Optima expands Aurora collection
Water filtration brand Aqua Optima, part of Strix Group plc, has expanded its successful range of instant water appliances with the introduction of Aurora Coffee. Offering Barista quality coffee in the home, the Aurora Coffee is a 3-in-1
filtered water and hot drinks solution that combines the functionality of a kettle, coffee machine, and water filter jug in one space-saving and stylish appliance to deliver Gold Cup Specialty Coffee Association-certified coffee. Aurora Coffee puts the user firmly in control, allowing them to filter,
boil, and dispense as much water as desired for hot drinks, with minimum waste. Whether they want 200ml of boiling water for a single cup of tea or a 1.25litre carafe of freshly brewed coffee, Aurora can deliver it at the touch of a button, via its easy-to-use digital interface. Powered by Strix technology, the Aurora Coffee allows the user to
enjoy fresh, hot drinks in under a minute, made to their exact preference. Offering the ultimate in controllability, the Aurora Coffee comes with seven temperature options ranging from ambient to boiling, and seven on-demand volumes of hot water from 200ml to 1,000ml – removing the need for unnecessary waste or energy consumption. The dishwasher-safe glass carafe, complete with an integrated filter basket, is kept at perfect drinking temperature for up to 30 minutes after
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www.ierdaily.co.uk Spring 2024
SharkNinja also confirmed that Ninja is to introduce 13 new products to expand its popular range. Ninja Outdoor will be introducing the Ninja Woodfire Pro Connect XL
Electric BBQ Grill & Smoker, its most advanced grill and outdoor smoker, and the Ninja PROCHEF Connected Thermometer, a new smart culinary tool that is set to ease the cooking experience and deliver perfect results every time. The Ninja Kitchen range is also expanding in 2024, with Ninja introducing
the Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker, a new game- changing CREAMi model for consumers that features four new functions, and the new Ninja Ceramic Cookware range, that offers long-lasting non- stick performance. Ninja Kitchen will also be expanding its blender range this year,
introducing its smartest blender yet to Europe, the Ninja Detect Duo Power Blender Pro, alongside expanding its rapid cooker range with the new Ninja Combi Multi-Cooker, Oven & Air Fryer.
brewing on the integrated warming plate. The built-in Evolve+ filter provides water that meets the Specialty Coffee
Association’s standards for hardness, odour, colour, alkalinity, and acidity. The water dispensed is colour and odour-free, as well as PH balanced to deliver freshly brewed coffee with fewer impurities for a great-tasting drink.
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