Feature: Home Laundry The hallmark of


Scandinavian design ASKO’s products epitomise the elements of Scandinavian design with a core focus on simplicity, functionality and style.


“T


he hallmark of Scandinavian design is the combination of everyday


functionalism and clean, elegant lines – and ASKO is a prime example of this,” says Jessica Rhodes, product & marketing manager at ASKO. Inspired by Scandinavia, ASKO is the premium appliance brand that combines timeless, elegant designs


24 | www.ierdaily.co.uk


with clever functionality. For the last 70 years, ASKO has been designing and developing premium kitchen, laundry and professional high-quality appliances. The laundry space is where the ASKO brand


originated from back in 1950 Vara, Sweden, when an innovative young farmer decided to build a unique, energy and water efficient


washing machine for his mother. Fast forward to the present, ASKO has continued this heritage, developing some of the best performing, environmentally friendly products that exceed its customer’s expectations for years to come, and improving the quality of their lives. All of ASKO’s laundry appliances are designed with perfect user experience in mind, to make every


Spring 2024


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36