Feature: Home Laundry
A collaborative effort R
AEG and its parent company, Electrolux Group, highlight the importance of working with retailers following the launch of new products.
etailers are a huge part of our business, and one of the key reasons the past
few years have been such a success. We have an omni-channel reach across our retail partners, ranging from the largest nationals to our all-important independents. The range of products that are available in each location differ slightly based on retailer selection, but our most energy efficient and core range of products are universally available throughout all electrical retailers. We work across the entire retail landscape but have invested significantly in our independent network of trade partners over the past few years and see no sign of this slowing down in the future.
Retailers are an important touchpoint for the consumer and influential in the buyer decision. Through in-person advice or demonstrations of products in-store, we continue to support all our retail partners. As we continue to launch new products and drive brand awareness, a huge part of training is to ensure that there are a multitude of opportunities for retailers to engage with us and learn about new product features and benefits. We do this through tradeshow conferences, local group meetings and retail store locations, and have even hosted retailers at our showroom for hands-on product training. We continue to provide training materials and advice through our dedicated teams that engage with retailers as new products are developed and trends emerge with our consumers. As we develop our home laundry offering, we continue to look at
consumer pain points which contributes to our development of new products. Recent research showed that over three-
quarters (88%) of our customers want brands to help them be more environmentally friendly. We also know that 85% of the global impact of an appliance, during its lifespan, is generated when it’s being used in the home by consumers. From this research, it’s clear that our consumer’s awareness and consideration of energy use has increased significantly in recent years, and that the majority of consumers (93%) are making an effort to reduce their energy usage. Therefore, as a business we are constantly developing new technologies that allow a reduction in energy use. The AEG EcoLine, an accreditation which
we have had independently verified, helps the consumer to see quickly and easily which of our products are the most eco-friendly, with the most energy efficient uses and features. Our latest laundry range of washing machines, washer dryers and tumble dryers were all designed with sustainability at the forefront. Some of our most technologically advanced models include: • AEG 9000 Series AbsoluteCare® Washing Machine • AEG 9000 Series AsboluteCare® Plus 9kg Head Pump Tumble Dryer • AEG 8000 Series PowerCare® Condenser 8kg Washer Dryer • AEG 7000 ProSteam® UniversalDose 8kg Washing Machine • AEG 6000 ProSense ® 9kg Washing Machine The new 9000 Series AbsoluteCare® 8kg
PSAADY220PA0000C 22 |
www.ierdaily.co.uk PSAAWD220PA0002T
Washing Machine is part of our EcoLine collection and has been rated 30% more energy-efficient than other A-rated washing machines on the market. This machine has innovative features that ensure energy usage is marginal, such as AbsoluteCare 49min 30ºC which saves 30% energy and ProSteam which eliminates bacteria and odours from clothing, refreshing fabrics and using up to 96% less water.
PSAAWM220LA0000M Our AEG EcoLine Washing Machines are
designed with features such as ProSense technology which automatically adjusts the time, water and energy usage of each load, for maximum efficiency. Furthermore, by switching the washing machine from 40 to 30 degrees, consumers can reduce their impact of doing laundry by almost a quarter (24%). Within our Washer Dryer range, the AEG 8000
PowerCare Washer Dryer hosts energy efficient technologies such as the PowerClean 59 feature which has the ability to save consumers 30% energy usage while ensuring complete stain removal in less than an hour. Our Tumble Dryer range also features Heat
Pump technology, which uses less than half the energy of a traditional condenser tumble dryer. Our AEG 9000 Series AbsoluteCare Plus 9kg Heat Pump Tumble Dryer has an energy rating of A+++, and can save consumers up to 68% more energy compared to a traditional tumble dryer, costing as little as 48p per cycle. As we have done with our AEG EcoLine appliances, we must continue to provide tangible solutions to real problems faced by consumers today, and this is why the products within AEG Ecoline feature our strongest energy labels and highlights the key features that drive more efficient use.
Spring 2024
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