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news


Big Red Sales launches display competition for Revo


Pure chief executive steps down P


ure International Limited has announced that, by mutual


agreement, Paul Smith, has stepped down as CEO with immediate effect. Rob Haycock (pictured), currently CCO, will now take on the running of the business. Appointed in 2006, Paul has been pivotal


S


ales agency Big Red Sales is launching a nationwide window/in- store display competition for Revo digital radios. The prize for the best display of Revo products among Big Red’s


retailer base will win a night away for two in Paris, including flights and luxury accommodation. Runners-up prizes include a slap-up meal for two at a restaurant of the


retailer’s choice, and last, but by no means least, third place will win a Revo SuperConnect multi-format radio worth £299. Big Red founder John Reddington said: “We have run some very successful window/in-store display competitions in the past for our brands. We feel that the Revo range is perfect for such a promotion because it makes such a fantastic gift or impulse buy. “We are confident that the competition will result in more exposure for


the Revo brand and an increase in sales for our retailers. Plus, the bonus of top prizes for the best displays. It’s a win-win situation.” The competition will run for the months of October and November, with the winning retailers being notified by the end of December 2018. Further details are available from Big Red Sales agents.


Leisure launches range cooker cashback promotion for peak season


R


ange cooker brand Leisure is set to launch a peak cashback incentive. The 19-week promotion starts from September 13 2018 and finishes on January 23 2019. It presents shoppers with the chance to claim up to £250 cashback across selected Leisure 90cm, 100cm and 110cm range cookers. Beko plc Leisure brand manager Gino Grossi commented: “We’re pleased to be launching another peak cashback promotion with increased amounts and for an extended time of 19 weeks to further support retailers. It’s been a proven success in the past and we’re confident it will again add value and help retailers drive Leisure sales. “Entertaining at home during the autumn and winter months is becoming increasingly widespread but it’s also a popular time for households to replace cookers ahead of Christmas. Retailers will benefit if they are able to explain the versatility a range cooker offers, particularly to serious foodies looking to switch up their kitchen.” The new peak cashback promotion is supported with in-store POS including A3 posters, tent cards and swing tags featuring Leisure’s Tribes creative. The offer can be claimed by completing a downloadable redemption form, available from www.leisurepromo.co.uk where full terms and conditions are also listed.


6 | www.innovativeelectricalretailing.co.uk


in growing the Pure business and turning it into one of the world’s leading digital radio brands while also spearheading the digital radio agenda in the UK and beyond , the company noted in a statement. Pure International Limited chairman Sir Hossein Yassaie commented: “I would like to thank Paul for all his many years of commitment and support to Pure. He has been instrumental in leading the company through many successes of the brand and I wish him the best for the future. “I would also like to take the opportunity to welcome Rob to his new


role as CEO. It will be a pleasure to work together with Rob and the board of directors, in taking Pure into the next phase of development.” Rob Haycock brings with him a wealth of experience and knowledge


having previously been CEO at one of the UK’s largest consumer electronics distributors, Kondor. Prior to that he amassed nearly 17 years of experience in the financial sector with KPMG.


Miele GB appoints new managing director


P


remium domestic appliance manufacturer Miele has appointed John Pickering as managing director of its GB


subsidiary with immediate effect, succeeding Simon Grantham who leſt the business earlier this year. John brings a wealth of leadership and sales experience to Miele,


having spent the last eight years at the blue-chip FMCG business Mars. His last position there was as general manager for Mars Ireland, responsible for all brand categories and aspects of the Dublin-based operation, with achievements in business performance, customer focus and employee engagement. Miele regional managing director for north-west Europe Noël Smets commented: “John has a proven track record in achieving sustainable, quality business growth built through leading strong engaged teams. He is used to working for a family business and shares many of the Miele values around employee engagement, exemplary customer service, integrity and quality. We very much look forward to him joining our team in the UK.” John Pickering added: “I am hugely


excited to join Miele GB. The brand’s reputation for quality of product and service speaks for itself. I am looking forward to meeting the team and our customers, listening to their challenges and understanding how everything works in what will be a new sector for me. I hope to bring an outside perspective which I am confident will add value and build on what is already a fantastic business.”


September 2018


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