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healthy cooking AEG cooling product manager Sarah Copp


explains: “At AEG, food preservation is the beginning of the journey for creating healthy and great tasting food. Our TwinTech technology, found across all of our NoFrost Fridge Freezers, perfectly preserves fresh ingredients even longer than standard fridge freezers. “The humidity levels inside the fridge compartment are kept separate to the freezer, thanks to its twin cooling systems. In standard fridge freezers, the fridge is chilled by one air flow coming from the freezer. This air is dry and when entering the fridge finds any moisture it can, ultimately drying out fresh ingredients. Having a separate cooling system for the fridge means that the dry cold air is kept in the freezer and the moist chilled air is kept in the fridge ensuring your fresh fruit and vegetables don’t dry out.” Iain agrees that food preservation is a


key consideration for a growing number of consumers. “Vegan and vegetarian diets are becoming


increasingly popular, with approximately 12% of the UK population now following these types of diet,” he notes. “We aim to offer these consumers technology that meets their needs by focusing on technology that keeps vegetables fresher for longer. “In our Beko American Style Fridge Freezers, new EverFresh+ technology keeps vegetables crunchy and fresh for up to thirty days, to


help each shop last longer and minimise food waste. The humidity controlled salad crisper ensures consistently high moisture levels, maintaining optimum humidity through small ventilation holes. This ensures fruit and vegetables stay as fresh as possible for longer, helping families to reduce the amount of food that they throw away. “Our fridge freezer range is also equipped with NeoFrost technology which utilises two separate fans and evaporators to ensure there are no transfer of odours between the fridge and freezer. By maintaining optimal humidity and freshness, consumers can expect fresh, crisp fruit and vegetables every time they open the fridge.” He adds: “Our Grundig American-style


fridge freezers feature a Vitamin Care Zone that uses blue LED lights to maintain the vitamin content in your fruit and vegetables so you can enjoy nutritious food all year. Grundig’s fridge freezer range also benefits from a Duo Cooling system, which helps to eliminate odour transfers and prevents food from drying out in the fridge, thanks to two different cooling systems for each fridge and freezer compartment.”


‘Healthy cooking products continue to drive the market’


Small domestic appliances (SDA) offer quick and easy ways for consumers to cook healthy food.


“Healthy cooking products continue to


drive the market in small kitchen appliances with consumers being prepared to pay for innovative technology that delivers genuine health benefits,” says Groupe SEB UK Ltd marketing director Dominik Pytel. “Also, the market trend for multi-functional


cooking and food prep products continues to experience growth. These products offer the consumer endless options to tailor their recipes to their taste, ensuring that they can maximize their healthy eating choices.” Launched in July, Tefal’s ActiFry Genius


XL low-oil fryer is the latest in the brand’s range. Genius XL features nine automatic cooking programmes, automatically adjusting the cooking time, temperature and amount of stirring to the chosen recipe. Included in these programmes are two innovative ‘1 Meal in 1 Go’ settings, which prepares wok (stir fries, sautés and rice dishes) and world food (curries and tagines) in a single step, with all ingredients added in one go. Dominik adds: “Like the rest of the ActiFry


range, Genius XL incorporates Tefal’s patented Dual Motion technology – a combination of hot air circulation and automatic stirring to achieve evenly cooked results using little or no oil.”


When it comes to making sales, informing and inspiring customers are two key elements.


Low oil fryers, such as Tefal’s ActiFry Genius XL, allow consumers to make a range of dishes that support a healthier lifestyle 18 | www.innovativeelectricalretailing.co.uk September 2018


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