Hoover expands its vacuum range with three new additions


oover has launched three new vacuums, including an innovative

space-saving cordless stick and an ultra- quiet bagged cylinder. Perfect for households

that are tight on space or as secondary cleaner the first vacuum is an impressive piece of kit. The lightweight H-FREE 500 can be easily and effortlessly stored away, taking up much less space than a traditional vacuum with a storage mode of just 69cm in height; making it perfect for smaller homes and city living. While compact in size, the latest vacuum from

Hoover still packs plenty of punch with a powerful performance thanks to its brushless motor and turbo boost mode. As good as corded vacuum when picking up dust from carpets and hard floors, the H-FREE 500 has a run time of up to 40 minutes per charge. The H-FREE 500 can also be used for smaller jobs including the car through the handheld mode. At just 1.7KG, it is Hoover’s lightest ever cordless stick vacuum. The second new vacuum to join the family is perfect for households with young families or pets, the Telios Extra has a noise level rating of just 64 dBA, which is lower than a typical conversation between two adults and 12 times quieter than the average sound level (75 dBA) of the top 10 sellers in cylinders in the UK. Completing the new line up,

Hoover, has launched the UK’s ultimate cleaning gadget; a three-

in-one vacuum that makes day-to-day cleaning a breeze. The Hoover H-LIFT 700 features three ways to clean - upright, lift out and motorised stick – it offers a total cleaning solution. The multi-cyclonic H-LIFT 700 boasts H13 HEPA filtration which captures at least 99.97% of all particles in the air. For those tackling cleaning jobs above- floor, the vacuum comes with a range of handy tools stored on-board including 2 in 1 dusting brush & crevice tool, long crevice tool & extension tube for long reach & a mini turbo pets’ tool.

8 | Tefal launches twin linen care marketing campaigns T

efal is set to launch two multi-level digital marketing campaigns to support its class leading range of irons &

steamer generators and garment steamers. The Anti-Scale marketing campaign will capitalise on the previous

April one and is designed so that Tefal can continue to differentiate itself in the premium linen care category by promoting its unique anti-scale technology. The message will once again be ‘Join the fight against limescale’ and be extended across all Tefal non-boiler steam generators. The Garment Steamers marketing campaign will build on the major

market share gain achieved in 2018 and continue to drive strong traffic to the Tefal linen care website and generate increased consumer media awareness. The message will again be ‘Get busy with it’. Both campaigns will run from 11th Sept – 8th Oct and will totally

energise these key linen care markets. The multi-level digital media campaigns will include Facebook, YouTube and Instagram. The digital media campaigns will be underpinned with comprehensive ranges of specially designed Tefal Anti-Scale and Garment Steamer in-store POSM.

Cancel out the commotion with Sony’s new WI-1000XM2 neckband headphones


ony has introduced its WI-1000XM2 headphones, teaming industry-leading noise cancellation and

superior sound quality together into one niſty neckband. The WI-1000XM2’s stable fitting structure with an angled

earphone design helps prevent ambient noise from entering the ear while the Dual Noise Sensor technology catches any noise. Sony’s HD Noise Cancelling Processor QN1 then cancels the sound, resulting in an improved noise suppression level. Even aircraft

cabin ambient noise is effectively cancelled thanks to the Atmospheric Pressure Optimising function. Despite their compact size, the neckband buds include a HD Hybrid Driver System which contains a 9mm dynamic driver and Balanced Armature driver. This creates stunning and wide range frequencies by reproducing clear sound from deep bass to delicate high tones. The built-in HD Noise Cancelling Processor QN1 features 32-bit Audio Signal Processing, high quality Digital to Analogue conversion and a headphone amplifier. This ensures a high signal-to-noise ratio, with a low level of distortion, for music play back with superior quality. Digital Sound Enhancement Engine HX (DSEE HX™) upscales compressed digital music files including MP3 formats, to bring you closer to the quality of High-Resolution Audio. According to the company, the WI-1000XM2 also offers improved comfort with a silicone

neckband for flexible fitting and a lighter weight. The earbuds fit deeply in the ear thanks to the angled earphone design, so you can listen all day in comfort.

RKW Ltd now the exclusive distributor for Smeg SDA


istributor and supplier RKW is now the exclusive retail distributor for Italian

designer kitchen electricals brand Smeg, most famous for its 50s retro style products including coffee makers and toasters. The last 12 months has seen significant

growth for the Smeg SDA sales handled by RKW and the company’s Founder and Managing Director Rob Sutton said he was delighted to welcome Smeg into the line-up exclusively. “Smeg is an exciting and prestigious brand

to have in our portfolio – RKW has probably the widest selection of SDAs in the industry and including Smeg has really enhanced our premium offer. Likewise for Smeg, they have seen we can produce the results through our sales expertise, logistics and customer service, all of which are second to none!” Smeg SDAs will be exclusively distributed by the RKW team, whose vast portfolio includes own brands like Tower, Akai and Carmen as well as distributor tie-ups with Russell Hobbs, Morphy

Richards, Swan, Numatic and Breville.

September 2019

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