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contents EDITORIAL


Managing Editor: Jonathan Swift jswift@datateam.co.uk


SALES


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With contributions by:


Heading for a ghost town? W


elcome to the latest issue of Innovative Electrical Retailing.


The ghost of a disorderly, some might say chaotic, departure from the European Union continues to dominate the headlines, but to my mind the news that nearly 3,000 shops shut on UK high streets in the first half of this year is just as important. According to the BBC, “a net 1,234 stores shut on Britain's top 500 high streets in the first half of the year, according to research by PwC and the Local Data Company. That is up from 1,123 in the same period last year and the highest since the survey began in 2010.” The town high street should be a vibrant place serving its residents’ varied needs, and while it seems from the data that fashion retailers, estate agents and pubs bore the brunt of the closures, it’s a sobering reminder that small businesses must continue to remain relevant to their customers’ needs and offer value and service that the big chains can’t match.


REGULARS


4 News 8 The Big Interview: Geoff Johnson of WITT UK


12 Trade comment: Martyn Allen, Technical Director of Electrical Safety First


14 Tools of the trade: with Luke Harding, Head of Electrical Retail at AEG


FEATURES


16 Healthy cooking 22 SDA update 25 Digital radio


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8L


All rights reserved. No part of this publication ma be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrival system, without written permission from the Publisher.


27 Sales training: retail finance & warranties with Paul Laville of T21 Training


22 25 16 Moving on to the magazine, we have in-depth


features on healthy cooking and an update on the SDA market, while Paul Hide from techUK looks at the digital radio landscape, which I hope you’ll find interesting and relevant to your businesses. We continue our series, “Tools of the trade”, in which we ask the brands to offer advice on how you can get the best results from selling their appliances in your shops. Finally, a reminder about the IER Awards. We will soon be beginning the process for the 2020 Awards, so keep an eye out for that. We now have a date for next year’s event, so please put Thursday 7th May 2020 in your diaries. It’s a way off yet, but I’ll look forward to seeing you there!


Jonathan Swift Managing Editor jswift@datateam.co.uk


12


September 2019


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