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feature: SDA update


mistakes. Taking the guesswork out of baking is the new Tefal Cake Factory, the UK’s first precision cake maker, set to revolutionise home baking for beginners and perfectionists. “Applying the innovation and product


performance that have made Tefal a market leader in kitchen electrics, the Tefal Cake Factory is a baking first from the brand, unrivalled in its design, performance and superior bake results. A certain TV baking show may have inspired millions to delve into long-forgotten cookbooks, with mixed results, which is where Tefal Cake Factory helps to overcome baking challenges – from temperamental ovens through to uneven results. “No bake is too tricky, as five automatic


programmes deliver moreish sharing and individual cakes, light and chewy meringues, indulgent lava cakes and easy chocolate melting. Tefal Cake Factory intelligently sets the temperature and cooking time, with the option to switch to manual mode for bakers looking for more control. “Smart Bake technology tracks the heat curve of the bake, which lowers automatically to give desserts like molten chocolate cake its iconic, gooey centre. Tefal Cake Factory also benefits from faster heat up and cook times versus a conventional oven, giving you perfect results in a much shorter time, every time. “From show stopping lemon meringue mini


pies to a rich and moist sticky toffee pudding, find inspiration in the accompanying recipe book, or download the app to access more than 200 tempting sweet bakes, including vegan, low-sugar and gluten-free options. The app also contains tips, guides and themed creations, so the whole family can prepare consistently exceptional bakes together, with simple controls and cool touch handles making Tefal Cake Factory safe for even little kitchen helpers. “Tefal’s Cake Factory comes loaded with all the accessories you could need, including easy to clean PROFLEX silicone mini muffin and mini cake moulds, a non-stick baking tray and metal grid. Its compact design means it fits neatly onto the kitchen countertop for regular use. With the Tefal Cake Factory, we want to be the brand that fuels another new product category – home baking.” James Aldridge, MDA & SDA


Buyer at CIH Ltd, highlights another trend which is having an impact on the SDA market – colour. “When considering colour choices for renovating a kitchen, longevity is taken into consideration


September 2019


and we are therefore seeing consumers opt for neutral tones, such as white and grey, for kitchen cabinets, worktops and splashbacks. Colourful small domestic appliances are becoming ever more popular with consumers wishing to add vibrancy and their own personal touch to the popular neutral tones of the modern kitchen. “Meeting the demand for colour in the kitchen, Euronics has recently extended its range of coloured small domestic appliances that are exclusive to Euronics agents1. The brand new range from Linsar includes a variable temperature kettle and four- slice toaster. Designed to complement a range of décor


tastes and styles, the complete Linsar range of kettles and matching toasters are available in a modern satin finish of red, white, cream or black. “We expect coloured small domestic appliances to continue to be big sellers as they can make ideal gifts and add a splash of colour to the


kitchen, the heart of the home. “The Linsar range of small domestic appliances now boasts three kettles and two toasters, in a variety of colours. As the Linsar brand is exclusive to Euronics agents, CIH members can benefit by being the only retailer to stock this range and offer their customers a strong three-year warranty for added consumer peace of mind.” In terms of trends in the vacuum cleaner


market, Catrin Davies has this to say: “We’re seeing a huge rise in consumers wanting a vacuum that is capable of tackling all household chores in one product, e.g. handheld and upright. To offer consumers and retailers


www.innovativeelectricalretailing.co.uk | 23


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