Electrolux launches “Better Living Programme” to mark 100th anniversary


arking its 100th anniversary, Electrolux has launched the Better

Living Programme, a plan to enable more sustainable living for consumers around the world. In line with the UN Sustainable Development Goals, the initiative will be rolled out through to 2030 and beyond. Peter Spencer, Managing Director of

Electrolux says, “At Electrolux we take a lot of pride in the way our appliances have helped shape hundreds of millions of people’s home lives for the better over the past 100 years. As a global leader in home appliances, Electrolux has a tremendous opportunity to eliminate barriers that are keeping consumers and the industry from making sustainable choices. By improving our operations, which partnerships we enter into, the community initiatives we support,

significant and direct contribution to the 2030 UN Sustainable Development Goals. The first action of the Better Living Programme will be to fund the Electrolux Food Foundation, which was set up to support and fund employee-driven projects that take action on food challenges. To celebrate the roll out of this global

and the products and solutions we develop, Electrolux helps consumers to lead a sustainable lifestyle for years to come”. The Better Living Programme will drive and put the spotlight on 100 actions which make a

Hisense to release UK’s first Roku TV models in Q4


isense, celebrating its 50th anniversary in 2019,

is set to launch the UK’s first Roku TV™ in Q4. Available in screen sizes up to 65-inches, Hisense Roku TV models will be powered by the Roku OS, and offer customers amazing content and incredible choice. Roku’s confidence in Hisense to launch the first Roku TV models in the UK market is testament to the manufacturer’s growth and successful brand development in the UK. The Roku platform offers consumers a wide variety of entertainment including many of the leading streaming and catch up services. Hisense Roku TV models will enable customers to access more of their favourite HD, 4K and 4K HDR content, much faster and more simply than ever before, thanks to the intuitive interface bringing [all] entertainment sources together in one customizable home screen. Senior marketing manager at Hisense, Arun Bhatoye, said: “Roku® offers a fantastic TV streaming platform that offers consumers an incredibly simple, fast and easy entertainment experience filled with tons of catch-up and streaming services offering tons of quality content at their fingertips. It’s been fantastic working with Roku, and I can’t wait to see these new Hisense Roku TV models on the shelves in time for Christmas.” “2019 is an exciting year for Hisense as we are celebrating our 50th

anniversary. We are connecting with consumers in new ways as we are about to be a key, leading sponsor of a third major international football tournament in a row and we have just announced we will release the first Roku TV model in the UK - three huge landmarks!”

September 2019

programme and the 100th anniversary, Electrolux hosted a full day of activities at their Luton Office for colleagues and their families. Mayor of Luton, Cllr Tahir Malik, planted a tree near the newly built patio at the Luton HQ to mark the anniversary, while Electrolux colleagues brought their children along to experience the Zanussi Cook School programme. This new initiative provides weekly cooking classes to schools across the UK to inspire better food choices for children and families. As well as this, Electrolux hosted a live food collection

Smeg opens the doors to its upgraded training facility


meg has long been known for its creative and design led appliance offer – one very

much differentiated from its competitors. With strong brand recognition and consumer

appeal, Smeg’s state of the art training facility and team employ a vast range of unique training methods to bring the 1,200 strong UK range to life. Located across the entire ground floor of

Smeg’s purpose-built UK Head Office in Abingdon Oxfordshire, Smeg invites trade customers from across the country to really get hands on with products, with over 300 appliances live and operational. Having recently invested in further upgrades at its Abingdon headquarters, Smeg uses the space to conduct inspiring training – including specialist new products such as ‘Smeg Connect’, its connected offering to shortly to be bolstered by innovative new ovens, and its

‘Vitality System’ which includes innovative new professional appliances such as blast chillers, steam ovens and vacuum drawers. With its vast showroom setup grouped by Smeg’s iconic aesthetic

families, its ‘living kitchen’ training school, alongside its purpose built 60-person conference space, the facility worked hand in hand with Smeg’s field-based training offering and London flagship theatre. Thanks to the investments made by Smeg, Clare and her team of home economists and product trainers can provide a completely fluid training experience in the new facility – developing the knowledge and training delivered in-store. Smeg has one of the biggest training teams in the industry to serve, deliver and support customers throughout their Smeg journey to develop strong understanding of the appliances and their technical features, and of course, have some fun along the way! | 5

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