Cover Story: TCL
TCL at IFA 2026 and the next era of home entertainment
U
nder the theme “AI Inspired Life”, TCL’s Inspiration Habitat at Messe
Berlin featured products spanning its extensive product range from SQD- Mini LED and QD-Mini LED televisions, premium audio, gaming monitors, NXTPAPER mobile devices and home appliances. For a business operating in more than 160 markets, the exhibition provided an opportunity to show the breadth of its portfolio and the thinking behind its latest developments. “‘AI Inspired Life’ is about making technology
more useful, personal and intuitive in the moments that matter,” said Stefan Streit, Chief Marketing Officer at TCL Europe. “At IFA 2026, we’re showing how AI can make everyday life simpler, smarter and more connected. For us, it’s not about AI for the sake of AI, but about creating experiences that genuinely help people watch, communicate and live better, while making advanced technology more accessible to everyone.”
Inspire your vision: expanding how we experience the world As the primary access point for AI, the screen is where TCL’s vision for an AI Inspired Life begins. At IFA 2026, TCL showcased its extended portfolio of display technologies, spanning from large home theatre TVs to smartphones, tablets and wearable devices that together cover more of the ways people watch, work and connect. At the centre was the TCL X11L SQD-Mini
LED TV. Representing the pinnacle of TCL’s Mini LED display technology across QD-Mini LED, RGB-Mini LED, and SQD-Mini LED, the X11L is powered by a Super Mini LED Backlight, a Super Quantum Dot layer, and the WHVA 2.0 Ultra
6 |
www.ierdaily.co.uk
At IFA 2026, TCL explored a question with clear relevance for electrical retailers. As customers choose bigger televisions and more connected products, what makes the upgrade worthwhile? Across its Berlin showcase, the company brought together advances in picture quality, sound and AI to demonstrate how technology can improve the experiences people value at home.
Panel, delivering up to 20,736 precise dimming zones, 10,000 nits of HDR brightness, and up to 100% BT.2020 colour gamut coverage. Together with Audio by Bang & Olufsen, the TCL X11L sets a new benchmark for Mini LED picture and sound in the home. Brightness, colour reproduction and precise
backlight control contribute to how a television presents everything from dramatic highlights in a film to the changing light and movement of live sport. Explaining those qualities through familiar content helps connect the technology
PEOPLE MAKE THE DIFFERENCE
with what customers actually watch. TCL’s display expertise was also on full show with the new TCL X3A OLED+ Gaming Monitor, which brings high contrast and dual-mode ultra-high refresh rates to gaming. For equally epic audio, the UK flagship TCL Q85K-UK Soundbar creates a more immersive home cinema environment through an acoustic architecture and audio tuned by Bang & Olufsen. Alongside major hardware innovations, TCL also recently rolled out Gemini for Google TV™ in more countries and languages, including
Autumn 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
