Latest Trends: SDA What’s New or Different?
The current list of available small domestic appliances is endless with a vast variety of styles, colours, brands, prices. Toasters, Kettles, Food Mixers. Air Fryers, Vacuum Cleaners, Coffee Machines, Sandwich Toasters, Ice Cream Machines, Hair Dryers, Electric Toothbrushes and other Health and Beauty products. All of which will continue to be in demand from the consumer in some shape or form.
S
o, if any, what are the latest trends in SDA as seen at the recent IFA Berlin
Show? Well, not surprisingly all the above and more
in different guises from a host of manufacturers, with many incorporating Ai, as we would expect. It’s impossible to attempt to mention a
minority, so here are just a few items exhibited at IFA. Many apologies for not listing more as visiting in excess of 200 Booths of SDA products alone was also not possible with the limited time available.
cleaners including Cordless, Anti-mite UV, plus, Wet and Dry. With an easy to remember brand called JIMMY, appears Henry may find himself with a ‘brother’?
ECOVACS Robotics Founded in 2006, ECOVACS ROBOTICS states it is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots, robotic pool cleaners and robotic pet companions, ECOVACS has established itself as a multi-category leader in home service robotics. As an example, one of its products launched
TESLA MyCare AF04 Ai-powered hair dryer Featuring distance-based temperature control to prevent heat damage to both hair and scalp, plus, several other advanced modes for personal styling. Under £90, this could be an ideal stocking filler.
Russell Hobbs Chilluxe™ Ice Cream Maker With 7 pre-set options for ice-cream, sorbet, milkshake and more, plus a re-spin button for an even smoother taste, you’re in for a treat. It comes with two tubs, dishwasher safe parts, 800W power and baked stone colour and around £140, if demonstrated in-store, this this could open up the sales for other similar products.
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JIMMY Global Vacuum cleaners were plenty and varied from the major brands already established in the UK. However, there were a vast number of brands which tested pronunciation skills. That said, there was one brand name cleverly named as JIMMY. This company is one we may be seeing more of as they have a varied range of vacuum
at IFA and about to be launched soon in the UK is the WINBOT W2S PRO OMNI featuring TruEdge 2.0 Technology to create a seamless cleaning experience where the four corner brushes detect frames and guarantee a close edge clean. A three-nozzle spray system pre-treats stubborn stains to make short work of cleaning in one single pass. Wondering how it stays stuck to the window? A 12-point security system alleviates any stress to let you trust this robot to clean windows inside and out. Finally, if looking for a ‘pet’ product to attract
extra customers into the store, there were many at IFA. ROBOTS galore in all shapes, sizes and uses. From serving visitors or simply taking for a walk, you name the task and there is a ROBOT available.
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