and Sirius, two major electrical buying groups offering a combined membership of around 600+ independent electrical retailers in the UK. Yet another positive step for Cookology in strengthening national supply chains and advancing how our products perform on the shelves of high street retailers, we look forward to improving buyer-supplier relationships with all group members up and down the country to build stronger local ties and ensure our brands and local tradespeople can grow together. Cookology trade partners can also purchase wholesale kitchen appliances by registering for a trade account direct. With access to exclusive product ranges and unbeatable trade-only discounts, bulk buying with Cookology has never been easier: from next-day delivery to buy now, pay later.
SH: How are you envisaging in continuing to scale operations? AW: To continue to meet rising customer demands, we have also constructed a new purpose-built warehouse, which adds an extra 40,000 sq. ft, to store, pack, and ship the full range of Cookology products available. Featuring a spacious 3-floor mezzanine to bring our total storage capacity up to 180,000 sq. ft, the new fulfilment centre is located in Haverhill, and forms part of our freshly built Meadow Business Park, which has been specially designed to provide us with a more spacious, collaborative, and highly functional commercial environment.
SH: Reliance on using third-party delivery companies can sometimes affect business in many ways. How are you supporting customers with a more reliable service? AW: The launch of the new Cookology in-house
Autumn 2026
SH: What’s the latest in your ‘Cooking to Cooling: Two Brands, One Vision’ portfolio? AW: The acquisition of ICEKING in 2025, further strengthens our market footprint as we integrate the complete range of ICEKING cooling products to become part of our staple line of kitchen and home appliances. Our diverse product mix continues to attract mainstream appeal, offering a highly marketable range of appliances for anyone seeking functional, sleek designs without the price tag. Our new range of ICEKING IK400 Combi Fridge Freezers is a great example of how we continue to innovate style and technology for everyday use. Designed with a range of unique features, the IK400 is the first- ever combination fridge freezer by ICEKING with a 400 litre+ capacity, making it 25% larger yet comparable in size. To further support Cookology and Duncan
L-R: Duncan Williams & Andrew Wright
delivery fleet has enhanced our ability to fulfil trade deliveries around the UK. We now have greater flexibility, full control over product stock, service quality, delivery, and cost, coupled with higher visibility for the Cookology to build more trust and brand loyalty from our customers.
SH: What steps have you made with the UK’s ‘Right to Repair’ Legislation? AW: The recent appointments of ASWO, plus, Repair & Assure, means we can continue to support the UK’s ‘Right to Repair’ scheme. Working together, ASWO appliance repair network makes the process of identifying, pricing, and procuring Cookology spare parts as easy as possible so our products can satisfy our customers for years to come – all supported by Repair & Assures’ appliance repair network. With a combined geographic reach covering England, Wales, Scotland, and Northern Ireland, our capacity to extend product life cycles through our exclusive warranty and repair service area, translates into significant commercial advantages and lifetime value for our customers and the Cookology brand.
PEOPLE MAKE THE DIFFERENCE
Williams, our current Head of Trade Sales, we have appointed Steve Moss as National Account Manager for both brands. He is responsible for managing and growing both brands nationally, with a focus on long-term retention, identifying new business opportunities, and building mutually beneficial partnerships with our customers.
SH: As mentioned previously regarding the need for the ‘Right to Repair’ compliance, what other support do you provide with guarantees for Parts & Labour? AW: Promising long-term financial protection and quality assurance, our Parts and Labour guarantees protect the buyer so our customers can concentrate on building trust and closing the sale by focusing on value over risk. For example, the new Cookology T2 range offers a 2-year warranty as standard, with all mainstream models supplied with a 1-year guarantee to ensure repair or product replacement within a limited time of purchase. Our sister brand ICEKING, also offers a 2-year warranty for parts and repair labour in the event of a breakdown so whether you need cooking or cooling appliances, we’ve got you covered.
• For more information about Cookology and the full range of products, contact: Tel: 01277 588 171• email
help@cookology.com website
cookology.com
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