News
GDHA Launches biggest ever Cashback campaign across Stoves and Belling G
len Dimplex Home Appliances (GDHA) has launched its biggest ever cashback
campaign across Stoves and Belling, giving retailers a compelling promotional message to help drive sales during the key autumn trading period. Launched on Wednesday 16th September and running until Tuesday 15th December 2026, the campaign offers increased cashback values across a wide selection of range cookers and mini range cookers plus additional promotional opportunities planned around Black Friday. For Stoves, consumers can claim up to £300 cashback on selected Richmond, Richmond Deluxe and Richmond Deluxe Colour Boutique range and mini range cookers, with £500 cashback available on Richmond Deluxe FreedomFlex™ Zoneless Induction models. Belling will also offer up to £200 cashback across selected Farmhouse, Cookcentre and Vision range cookers. With consumers continuing to look for compelling reasons to invest in big-ticket appliances, the campaign gives retailers a clear promotional message that can be used in store, online and across digital channels. During the Black
Friday period, selected SKUs will also benefit from price promotions, strengthening the offer at a key moment for purchase consideration. At a glance, the campaign includes:
• Stoves (includes Richmond, Richmond Deluxe, Mini Range, and Colour Boutique) • £100 on selected 60cm Mini Range models • £300 on selected 90cm, 100cm and 110cm Richmond, Richmond Deluxe and Richmond Deluxe Colour Boutique range cookers • £500 on selected Richmond Deluxe FreedomFlex™ Zoneless Induction range cookers • Belling (includes Cookcentre, Farmhouse, Vision and Mini Range) • £100 on selected 60cm Mini Range and 90cm Cookcentre models • £200 on selected 90cm, 100cm and 110cm Cookcentre and Farmhouse models, plus Belling Vision range cookers Louise Kearns, Head of Marketing at GDHA,
said: “We know that value and product choice are both hugely important for consumers when they are making a considered purchase, particularly on larger appliances such as range cookers. By increasing the cashback available across Stoves
and Belling, we’re helping make a wider range of products even more compelling during a key buying period. For our retail partners, the campaign also
provides a strong, simple promotional message designed to help drive interest and conversion throughout the season.” Consumers who purchase a qualifying appliance
from a participating retailer between 16th September and 15th December 2026 can submit their claim online, with claims closing on Friday 15th January 2027. Approved cashback will be issued via a prepaid Mastercard. For campaign details, consumers should visit
stoves.co.uk/cashback or
belling.co.uk/cashback. Retailers interested in the campaign should
contact their regional sales manager or email
regionalsales@glendimplex.com.
Autumn 2026
PEOPLE MAKE THE DIFFERENCE
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