Cable Management
Building a more profitable fixings category
Why wholesalers should be taking a fresh look at fixings. M
ike Jackson, sales director with Scolmore Group company Unicrimp, explores the factors shaping today’s fixings market and why wholesalers should be taking a fresh look at the opportunities that this essential category can offer.
For many electrical wholesalers, fixings can often be viewed as a secondary purchase category. Yet, in an increasingly competitive market, they present a valuable opportunity to increase basket spend, strengthen customer loyalty and provide contractors with a more complete purchasing solution from a single source.
Whether installers are carrying out a simple domestic refurbishment, mounting electrical equipment or working on larger commercial projects, fixings remain an essential part of almost every installation. The challenge for wholesalers is ensuring they stock the right mix of products to meet a diverse range of application requirements while keeping stockholding manageable and profitable.
As installation methods, building materials and customer expectations continue to evolve, demand is growing for fixing solutions that deliver faster installation times, improved performance and greater reliability. At the same time, contractors increasingly prefer to source everything they need from one wholesaler rather than visit multiple suppliers for specialist items. It is a trend that is driving manufacturers to expand and simplify their fixing ranges, making it easier for wholesalers to offer a comprehensive solution under a single brand.
The growing demand for specialist fixing solutions
Traditional plugs, screws and other fastening solutions remain everyday essentials, but modern installation environments require a much broader choice of products.
The increasing use of plasterboard construction, insulated wall systems and lightweight building materials has created demand for specialist fixings capable of supporting heavier loads while maintaining safety and reliability. For wholesalers, this presents an opportunity to move beyond commodity products and offer value-added
32 | electrical wholesaler October 2026
solutions that solve specific installation challenges.
Recognising these changing requirements, Unicrimp recently expanded its Q-Crimp Fixings range with a number of new additions, including the Bullfix heavy-duty plasterboard fixing system. Designed specifically for plasterboard applications, Bullfix provides installers with a secure fixing solution for heavier items where standard fixings may not offer the same level of confidence. By stocking specialist products alongside core fixing lines, wholesalers can demonstrate technical expertise while helping contractors select the most appropriate solution for the job.
Creating a one-stop-shop proposition Convenience has become increasingly important for electrical contractors. Time spent sourcing products from multiple suppliers translates directly into lost productivity and additional costs. Wholesalers that can provide a complete fixings offering alongside their core electrical ranges are often best positioned to maximise sales opportunities and improve customer retention. To support this approach, Unicrimp has broadened the Q-Crimp range to offer a more comprehensive portfolio of fixing solutions from a single source. The latest additions include high-performance woodscrews, machine screws, screw caps, self-drill screws and metal expansion
ewnews.co.uk
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