Cover Story fewer replacement purchases.
The optional impact-absorbing base accessory gives sales teams a compelling value-added solution to discuss with contractors working on: • • • • • • • •
Commercial car parks Retail developments Business parks
Education campuses Healthcare facilities Hospitality venues Public realm projects
Residential developments
By addressing a common problem experienced across multiple sectors, Beelo provides wholesalers with a product that can generate specifi cation opportunities and support value-led selling.
A fl exible modular solution Beyond durability, Beelo has been designed to off er maximum fl exibility across a wide range of applications.
The modular system allows contractors to select from four interchangeable head styles: •
Flat
• Domed • •
Cone Louvered
Available in Black and Anthracite Grey fi nishes, the separate head and post arrangement enables installers to tailor the appearance and performance of the bollard to suit individual project requirements. This modular approach also helps support future maintenance and upgrade requirements, with components able to be replaced or changed without replacing the complete bollard. For wholesalers, the modular format creates opportunities for additional accessory and component sales while allowing customers greater choice from a single platform.
Installation made easier
Ease of installation remains a key consideration for contractors, and Beelo incorporates several practical features designed to save time on site. Each head is supplied pre-wired with Unicrimp’s Q-Nect IP68 waterproof connector system and includes lever connectors for straightforward, reliable wiring connections. The result is faster installation, improved protection against moisture ingress and reduced time spent making external connections.
By reducing installation complexity, Beelo helps contractors complete projects more effi ciently, creating another valuable selling point for wholesalers.
One product, multiple applications A major advantage of the Beelo range is its ability to adapt to varying lighting requirements. Each bollard off ers: •
Power switchable outputs of 14W, 19W and 24W
ewnews.co.uk • •
CCT selectable options of 3000K, 4000K and 6000K
Up to 3600 lumens output
• Effi cacy up to 144 lm/W • • • •
360° light distribution IP65 protection rating IK08 impact rating Five-year warranty
The combination of selectable wattages and colour temperatures enables a single product to address multiple application requirements, reducing stock complexity for wholesalers while providing contractors with greater fl exibility on site. A warm 3000K setting may be preferred for hospitality, residential or landscaped environments, while 4000K or 6000K options can be selected for commercial pathways, public spaces and high-visibility areas.
Additional accessories enhance opportunities
Beelo’s accessory range further extends its appeal. A key accessory is the optional spring-loaded impact-absorbing base, which helps protect bollards from accidental vehicle impacts. A retrofi t 180° shield guard can also be fi tted around the diff user to help minimise unwanted light spill, making it suitable for installations near residential properties, offi ces and locations where tighter lighting control is required.
Emergency versions are also available, providing additional application opportunities and enabling contractors to specify a consistent bollard solution across wider project requirements. For wholesalers looking to strengthen their outdoor lighting off ering, Beelo represents more than another bollard. It is a problem-solving solution that helps contractors and end users reduce long-term costs while providing wholesalers with a genuine point of diff erence in a competitive market.
https://oviauk.com/products/beelo
A strong opportunity for stockists •
As demand grows for products that deliver more than basic functionality, wholesalers are increasingly looking for solutions that off er tangible customer benefi ts and measurable value.
The Beelo range delivers: •
Optional impact-absorbing base accessory off ering unique impact- resistant protection
• •
• • •
Reduced maintenance and replacement requirements
Flexible modular design Easier installation
Multiple performance options from a single product platform
Broad application suitability
Strong accessory and upselling opportunities
October 2026 electrical wholesaler | 11
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