Cover Story Beelo Bollards A
s contractors and end users increasingly seek products that off er long-term reliability and reduced maintenance requirements, innovative solutions that solve real-world problems can provide wholesalers with a signifi cant competitive advantage.
One such example is Ovia’s Beelo bollard range, which combines fl exible amenity lighting performance with a unique impact-resistant base designed to address one of the most common challenges associated with bollard installations.
The costly problem with conventional bollards
Bollards are routinely installed in environments where vehicle movements are unavoidable, including car parks, retail parks, logistics centres, offi ce developments, schools and public spaces. While these installations play an important role in providing safe, eff ective illumination, they are also vulnerable to accidental impact from vehicles. Traditional rigid bollards often suff er damage when struck, resulting in bent posts, damaged fi ttings and, in many cases, complete replacement. For site owners and facilities managers, this can lead to ongoing maintenance costs, disruption and repeated expenditure on replacement products. For wholesalers supplying contractors working in these environments, the ability to off er a product specifi cally designed to reduce this problem creates an attractive sales proposition.
The Beelo diff erence
Beelo has been engineered with a modular design philosophy that combines lighting performance, installation fl exibility and enhanced durability. Each bollard is supplied with a standard base, while an innovative spring-loaded impact-absorbing base is available as an optional accessory. Designed to help address one of the most common challenges associated with bollard installations, the accessory base allows the bollard to absorb accidental vehicle impacts and return to its original position.
10 | electrical wholesalerOctober 2026
opportunity for wholesalers Outdoor lighting continues to be an important growth category for electrical wholesalers, driven by ongoing investment in commercial developments, residential schemes, education facilities, healthcare sites and infrastructure.
The smarter outdoor lighting
The integrated mechanism provides 360° impact absorption and enables the bollard to tilt up to 30 degrees when struck before returning upright. Rather than transferring the full force of the impact directly through the structure, the spring base helps absorb and dissipate that force. The result is a solution that can signifi cantly reduce damage in areas where low- speed vehicle contact is a regular occurrence. For end users, this can mean fewer maintenance interventions, reduced replacement costs and longer service life. For contractors, it provides a practical solution to a genuine site challenge. For wholesalers, it off ers a clear point of diff erentiation from standard bollard products.
Creating added value conversations In a competitive wholesale marketplace, technical innovation creates opportunities for meaningful customer conversations. Rather than competing solely on price, wholesalers can demonstrate how products such as Beelo help customers achieve lower lifetime ownership costs through reduced maintenance requirements and
The 180° light shield requires just 4 screws to be retrofi tted onto the bollard heads.
ewnews.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
