Wiring Accessories
Why a trusted brand wins customers’ trust
With an influx of budget products from hitherto unknown names hitting the UK electrical accessories market, Marie Parry, Group Marketing Director at Scolmore, outlines the value of investing in a trusted brand.
including intelligent wiring accessories, is described as a rapidly growing market that has benefited from the spread of wireless and app-based technologies, and is forecast to nearly double in value by 2021. The opportunities that this growth and expansion promises can be evidenced in the influx of products onto the market in recent years – from unknown names from outside the market. As a sector, we are only too familiar with the pressures of tight margins and the need to complete projects on time, to shorter programmes and within restricted budgets. Within these constraints, the appeal of a lower priced product may make sense in the short term, but can contractors
A 40 | electrical wholesalerMay 2018
ccording to AMA Research, the UK wiring accessories market is expected to be worth £1.8bn by the end of 2018, while the market for home automation products,
afford to put themselves in a position where a product may fail to meet the requirements for which it has been specified, resulting in time lost, delays on site and additional expenditure on labour? The growth in online sales of electrical products is also having an
impact. The market for online distribution of electrical products was estimated to be worth £1.3bn in 2017, according to a report by AMA Research, having grown by almost 300% since 2012. Whilst the largest distribution channels for the sales of electrical products are direct from manufacturers and via electrical wholesalers, in terms of online sales, the most significant distributors are ‘internet only’ distributors, with around 42% of the market. One of the key drivers for growth of the online channel in recent years has been the widening of product ranges by large internet retailers (such as Amazon and Ebay) where access to lesser known brands is more likely.
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