Ventilation
Electric fans: the design that lies beneath
A 4in fan is oſten seen as a standard, even simple piece of kit but leading ventilation manufacturers work extremely hard on fan design and technology to achieve high performance fans that are simple to install and easy to operate. Tom Wodcke, Product Marketing Manager at Vent-Axia, looks behind the simple façade and explains the benefits that will help boost fan sales for wholesalers.
W
ith so many brands and options available, what should wholesalers stock when it comes to fans? With different electricians opting for different price points depending
on whether they are cost or quality driven, it can make selecting which brands to offer them a bit of a headache. By understanding the many features now available and the benefits these bring to electricians, wholesalers will be equipped to explain these benefits to electricians and so help drive sales. According to a survey commissioned by
Vent-Axia, electricians fall evenly into two categories; 50% of electricians were ‘price driven’ and 50% chose quality over price. Whilst price-driven electricians may think it is a good idea to install the cheapest fans on the market to offer households the lowest price possible for a job, this can prove to be a false economy, leading to more call outs and product failures which ultimately damages reputations and costs more money in the long run.
So how can wholesalers convince
price-driven electricians that it’s worth paying a little more as well as offering quality driven electricians the best fans for their money?
Intelligent fans with App control, such as Vent-Axia’s Svara, use a smartphone to set up the bathroom fan, offering multiple installation options.
Understanding a fan’s benefits can help Quality driven electricians in the survey recognised many benefits when it comes to premium fans that help keep their customers happy, these include providing households with a fan that ‘looks good’, ‘isn’t noisy’ and provides good indoor air quality (IAQ). Premium fans also tend to offer easier installation saving time, and so money, on site. By explaining these benefits to customers, wholesalers can offer technologically advanced fans that result in happy end-users in the short and long term and so happy electricians too.
Vent-Axia’s Svara fan. The design may look simple, but the technology is cutting edge.
Advanced fans Over the years, residential fans have significantly evolved from the first intermittent bathroom fans. Manufacturers have been working hard to improve the energy efficiency, silence and comfort of unitary fans as well
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as ease of installation. These are all great selling points for wholesalers and electricians alike. In the past, a bathroom fan was mostly seen as a functional item that was needed to provide good IAQ. But old inefficient unitary fans can be very noisy and some households are so distracted by the noise that they turn off their extract fans altogether, potentially leading to damage to the fabric of their property, and the twin blights of mould growth and poor IAQ which can lead to ill health. So with ventilation essential to health and comfort in the home, consumer demand for silent products has led to manufacturers investing in continually improving bathroom extractor fan acoustics. One such example is Vent-Axia’s innovative Silent Fan. It boasts the lowest sound rating on the market for an intermittent bathroom fan, operating at just 14dB(A) – an impressive 75% quieter than standard intermittent bathroom fans. An increased focus on interior design is also driving improved aesthetics of everything in the home; including fan design.
●Continued over May 2018 electrical wholesaler | 23
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