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Kitchen & Bathroom Bath timebinge watching


As the home automation trend grows, the appearance of gadgets and audio-visual devices in the bathroom is becoming more common. William Uttley(pictured), Managing Director of ProofVision, takes a look at how consumer expectations are changing and what wholesalers need to know to keep pace with this growing market.


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couple of years ago, a survey commissioned by BBC Store looking into the viewing habits of the British


public, revealed that a quarter of the 2,000 respondents admitted to using a handheld device to watch TV when on the loo, while one in five regularly used an ipad or laptop to catch up on their favourite series during a bath. The way that we consume TV has changed dramatically over the past decade. The development and widespread use of portable devices, such as smartphones and tablets, has made TV series much more accessible, facilitating a move away from the traditional viewing environment of the living room or bedroom. Additionally, the proliferation of streaming


ewnews.co.uk


services has hugely impacted viewing culture. With an abundance of big-budget, high-quality material available on demand, modern consumers tend to “binge-watch” series many episodes at a time. It’s easy to see why the bathroom – a space where homeowners traditionally go to relax and unwind – has become a hub for connectivity, integration and entertainment.


Changing expectations Rapid digital innovations have transformed the way we live, work, engage and consume over the past two decades. At the end of last year, the percentage of the world’s population with access to the internet reached 50% for the first time and today, over 81% of the developed world uses the internet.


The impact of the internet is making economic, political and social changes worldwide. More recently, the Internet of Things has taken a hold of homes, controlling everything from energy and security to audio-visual and home entertainment. The smart bathroom is part of this wider trend


for home automation, a market that is predicted to grow massively over the next 5 years and something that electrical wholesalers should keep a close eye on.


Audio-visual solutions To meet this growing demand, a new generation of audio-visual devices is on the rise, combining cutting-edge technical specification with a sleek, water-resistant shell designed specifically to mitigate the risks presented by a wet environment.


●Continued over June 2019 electrical wholesaler | 17


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